Today, 91% of plastic isn’t recycled. It’s ending up in our oceans and in landfill where it takes centuries to break down. More than 8 million tonnes of plastic are dumped in the ocean every year, so if we are to protect our planet, we need to move faster.
With more and more virgin plastic being created, we need to show that there are already billions of reusable tonnes available that can be used in plastic packaging.