A recent article on the BBC News website suggested poor spelling could result in reducing online sales by half.
A website owner interviewed said: “Sales figures suggest misspellings put off consumers who could have concerns about a website’s credibility”.
He has a good point but we must not forget that it is not just poor spelling that can let us down.
Grammar and awareness of other factors eg brand names, can have an important effect on how users not only view websites but how these views can spread to other, potential, users.
…continue reading the post Getting to grips with grammar
Produce web content that’s relevant
Good web content helps satisfy our visitors’ information needs, drives conversion (from visitor to paying customer) and is search engine optimised (SEO) containing keywords and phrases to enable Google et al to include our web pages in relevant SERPs (search engine results).
…continue reading the post Writing for the web
So, after 12 years of hard-graft and rapid expansion the blogging site – Blogger, will soon be no-more.
Actually I’m being a bit dramatic as Blogger isn’t going anywhere but it is set to be renamed as part of Google’s recent overhaul of its online products which began with the introduction of Google+ earlier this month.
…continue reading the post The changing face of Blogg(er)ing