University blogrolls

Getting to grips with grammar

Posted on: 22 July 2011
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Filed under: Communication, Content, Education, Writing for the web

A recent article on the BBC News website suggested poor spelling could result in reducing online sales by half.

A website owner interviewed said: “Sales figures suggest misspellings put off consumers who could have concerns about a website’s credibility”.

He has a good point but we must not forget that it is not just poor spelling that can let us down.

Grammar and awareness of other factors eg brand names, can have an important effect on how users not only view websites but how these views can spread to other, potential, users.

…continue reading the post Getting to grips with grammar

Writing for the web

Posted on: 13 July 2011
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Filed under: Communication, Content, Writing for the web

Produce web content that’s relevant

Good web content helps satisfy our visitors’ information needs, drives conversion (from visitor to paying customer) and is search engine optimised (SEO) containing keywords and phrases to enable Google et al to include our web pages in relevant SERPs (search engine results).

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The changing face of Blogg(er)ing

Posted on: 8 July 2011
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Filed under: Blogging, Content, Google, Social Media, Tumblr, Twitter, WordPress

So, after 12 years of hard-graft and rapid expansion the blogging site – Blogger, will soon be no-more.

Actually I’m being a bit dramatic as Blogger isn’t going anywhere but it is set to be renamed as part of Google’s recent overhaul of its online products which began with the introduction of Google+ earlier this month.

Why should this matter and what does it mean for the site [co-founded by Evan Williams of Twitter in 1999 and bought by Google in 2003] ranked inside the top ten most visited sites in the world?

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