University blogrolls

Bringing QR codes to student portals

Posted on: 6 September 2011
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Filed under: Advertising, Education, Marketing

Quick Response (QR) codes are starting to crop up everywhere.¬† At Westminster we’ve been using them in our prospectuses and print publications for a little while now but a quick flick through the broadsheets will show one page adverts made up of a QR code. According to 3GVision, in Q4 of 2010, the UK was the seventh largest user of mobile barcodes in the world.

So how can we make the best use of them in the Higher Education sector and are they here to last?

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Getting to grips with grammar

Posted on: 22 July 2011
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Filed under: Communication, Content, Education, Writing for the web

A recent article on the BBC News website suggested poor spelling could result in reducing online sales by half.

A website owner interviewed said: “Sales figures suggest misspellings put off consumers who could have concerns about a website’s credibility”.

He has a good point but we must not forget that it is not just poor spelling that can let us down.

Grammar and awareness of other factors eg brand names, can have an important effect on how users not only view websites but how these views can spread to other, potential, users.

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