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Panda in the wild upsetting the herd

Posted on: 7 October 2011
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Filed under: Business, Content, Google, Music, Search, Web Metrics, Writing for the web

Search engines are a funny thing. They are relied upon by millions of users, yet can upset a marketing campaign or even destroy a business with just the slightest change in code.

The biggest player in this market, and you get no prizes for guessing correctly, is Google. But their recent search algorithm update – codename Panda (no, really) is causing a bit of a stir.

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Google Analytics is changing

Posted on: 28 June 2011
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Filed under: Google, Redesign, Web Metrics, YouTube

As we move towards a redesign and restructure of our website, we depend more and more on our website statistics. So it just so happens that when we need these stats the most, Google Analytics (GA) is undertaking a major overhaul of its entire interface.

Many have speculated that Google is ready to enter the high-end enterprise level analytics scene with a package like Omniture. But until then, we will have to make do with the range of features available from GA.

So, what’s new in the updated version of GA. The first answer is that it’s not finished yet, or that’s what it seems at the moment.

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