University blogrolls

Panda in the wild upsetting the herd

Posted on: 7 October 2011
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Filed under: Business, Content, Google, Music, Search, Web Metrics, Writing for the web

Search engines are a funny thing. They are relied upon by millions of users, yet can upset a marketing campaign or even destroy a business with just the slightest change in code.

The biggest player in this market, and you get no prizes for guessing correctly, is Google. But their recent search algorithm update – codename Panda (no, really) is causing a bit of a stir.

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Getting to grips with grammar

Posted on: 22 July 2011
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Filed under: Communication, Content, Education, Writing for the web

A recent article on the BBC News website suggested poor spelling could result in reducing online sales by half.

A website owner interviewed said: “Sales figures suggest misspellings put off consumers who could have concerns about a website’s credibility”.

He has a good point but we must not forget that it is not just poor spelling that can let us down.

Grammar and awareness of other factors eg brand names, can have an important effect on how users not only view websites but how these views can spread to other, potential, users.

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Writing for the web

Posted on: 13 July 2011
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Filed under: Communication, Content, Writing for the web

Produce web content that’s relevant

Good web content helps satisfy our visitors’ information needs, drives conversion (from visitor to paying customer) and is search engine optimised (SEO) containing keywords and phrases to enable Google et al to include our web pages in relevant SERPs (search engine results).

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