University blogrolls

Writing for the web

Posted on: 13 July 2011
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Filed under: Communication, Content, Writing for the web

Produce web content that’s relevant

Good web content helps satisfy our visitors’ information needs, drives conversion (from visitor to paying customer) and is search engine optimised (SEO) containing keywords and phrases to enable Google et al to include our web pages in relevant SERPs (search engine results).

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The changing face of Blogg(er)ing

Posted on: 8 July 2011
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Filed under: Blogging, Content, Google, Social Media, Tumblr, Twitter, WordPress

So, after 12 years of hard-graft and rapid expansion the blogging site – Blogger, will soon be no-more.

Actually I’m being a bit dramatic as Blogger isn’t going anywhere but it is set to be renamed as part of Google’s recent overhaul of its online products which began with the introduction of Google+ earlier this month.

Why should this matter and what does it mean for the site [co-founded by Evan Williams of Twitter in 1999 and bought by Google in 2003] ranked inside the top ten most visited sites in the world?

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Google Analytics is changing

Posted on: 28 June 2011
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Filed under: Google, Redesign, Web Metrics, YouTube

As we move towards a redesign and restructure of our website, we depend more and more on our website statistics. So it just so happens that when we need these stats the most, Google Analytics (GA) is undertaking a major overhaul of its entire interface.

Many have speculated that Google is ready to enter the high-end enterprise level analytics scene with a package like Omniture. But until then, we will have to make do with the range of features available from GA.

So, what’s new in the updated version of GA. The first answer is that it’s not finished yet, or that’s what it seems at the moment.

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Redeveloping the University website

Posted on: 22 June 2011
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Filed under: Redesign

The University of Westminster is undergoing its fourth website redesign. The focus of this redesign is student recruitment, the mainstay of the University business.

The previous redesign addressed some serious issues relating to the publication of signed-in and public pages. When logged into the University network it’s not possible to determine whether a web page held on the “wmin” domain is publicly accessible.  It also provided a much needed new skin and a new CMS called Squiz Matrix. It was a leap forward for the University then, but was only ever a first step in the right direction.

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