Produce web content that’s relevant
Good web content helps satisfy our visitors’ information needs, drives conversion (from visitor to paying customer) and is search engine optimised (SEO) containing keywords and phrases to enable Google et al to include our web pages in relevant SERPs (search engine results).
…continue reading the post Writing for the web
So, after 12 years of hard-graft and rapid expansion the blogging site – Blogger, will soon be no-more.
Actually I’m being a bit dramatic as Blogger isn’t going anywhere but it is set to be renamed as part of Google’s recent overhaul of its online products which began with the introduction of Google+ earlier this month.
…continue reading the post The changing face of Blogg(er)ing
As we move towards a redesign and restructure of our website, we depend more and more on our website statistics. So it just so happens that when we need these stats the most, Google Analytics (GA) is undertaking a major overhaul of its entire interface.
Many have speculated that Google is ready to enter the high-end enterprise level analytics scene with a package like Omniture. But until then, we will have to make do with the range of features available from GA.
…continue reading the post Google Analytics is changing
The University of Westminster is undergoing its fourth website redesign. The focus of this redesign is student recruitment, the mainstay of the University business.
The previous redesign addressed some serious issues relating to the publication of signed-in and public pages. When logged into the University network it’s not possible to determine whether a web page held on the “wmin” domain is publicly accessible. It also provided a much needed new skin and a new CMS called Squiz Matrix. It was a leap forward for the University then, but was only ever a first step in the right direction.
…continue reading the post Redeveloping the University website