Accepting the award on behalf of the University of Westminster, Research Fellow Dr Zeng Rong said: “It is a great honour that our work with the industry is so publicly recognised. The China Media Centre is proud to ground its research and publications in practical cooperation and creative projects that bring the two countries’ media professionals together.”
The University of Westminster’s China Media Centre organises professional exchanges where visiting scholars, practitioners and students who are working or will work in their country’s media industry attend three to twelve-week courses to develop their media skills.
Since 2011 the China Media Centre has become the model for professional development in the international screen media industry. Every year participants return home to China with concepts that turn into successful programmes. The most famous are three broadcasts by Shanghai Media Group: Legendry Swordsman, Top Dog and Junior Edison.