There are two ways of spreading light – to be the candle or the mirror that reflects it.

– Edith Wharton

“How to do more with less” is one goal all managers are working towards in this recessionary economic climate. As MBA students, developing a sense of adaptability through socially responsible business paths will augment our managerial skills and in the process, make us better individuals for tomorrow. Social Entrepreneurship is believed to be an ideal vehicle for this development, and a large number of elite business schools today, are beginning to use this to train MBA students. Aspen Institute (, a leading social business research organization, states that Social Entrepreneurship helps MBA students use their creativity and business skills to solve social problems irrespective of their industry sectors or field of study.

At the University of Westminster Business School, ‘Social Entrepreneurship’ will be a ‘pilot’ elective module beginning this semester (Sep 2010), and will focus on giving students a practical learning experience in a developing country like Uganda. As MBA students, we will participate in this program not only to develop our business skills but more importantly, to have a long-term impact on the lives of people in Kampala, Uganda by using our skills to promote sustainability. University of Westminster Business School and ‘The Great Generation’ (TGG), based in London ( have partnered to provide this module.

The module (Sep ’10 – Dec ’10) will involve MBA students working with three chosen charities in Kampala, both on-site and offshore through TGG on projects that will have an impact on the day to day business processes of these charities including leadership and communication skill development, designing marketing and business strategy for fund raising, and development of management information (MIS) and customer relationship management (CRM) systems.

Suzanne Gowler, Founder CEO of Great Generation says “The organization has become a vehicle for individuals, communities, companies, schools, NGOs and governments with the interest and the will to apply knowledge and skills, and be part of finding solutions that can bring about lasting change to communities trapped by poverty”


Ozlem Ozfalay: Help train users at the charities on the CRM system and design leadership exercises

Arvind Govindarajulu: Employ management consulting expertise with CRM design and leadership training

‘Kamwokya Christian Caring Community’ (KCCC) is involved in improving the care for families affected by HIV/AIDS and tends to improve the quality of life of vulnerable people in Kampala. Our team will be working alongside the TGG volunteers, developing and implementing a Customer Relationship Management (CRM) system and training their staff on its usage. We will be providing information system support during the semester (Sep – Dec) to ensure that the application works effectively in the long run. Additionally, we will be providing some leadership training for the managers at the charity, which we believe will help them to be more productive. (


Carlos Gustavo: Contribute in Business strategy and KHC program management

Mercedes Alvarez Fojo: Use my Business Development and International operations management experience in helping KHC with their beads Business

Sanchit Kukreja: Use my experience in merchandising to enhance client base for KHC

‘Kawempe Health Care’ (KHC) services provide medical treatment, psychological, emotional and social support for people living with HIV/AIDS and cancer in Kampala, Uganda. Our activities will include developing and implementing a strategic plan for the Beads business for KHC, and also training and empowering mid level management.  We believe this project will have a long-term impact for the charity to raise funds and for the community business. ( at work


Divya Jaswal: As an HR Expert, will look to use my resource utilization and marketing skills to promote sustainability

Balaji Selvaraj: Use my managerial and technical skills to improve the business strategy of ROM and implement a better quality process

Leanne Shulman: Will use my organizational expertise and personal development and leadership training in helping ROM execute their business strategy

‘Reach Out Mbuya’ (ROM) provides health care-medical, social, emotional and spiritual support to the people living with HIV/AIDS in Mbuya Parish and to prevent further spread of HIV/AIDS in the community. We as a team would be Developing a Marketing Plan for Roses (charity shop) of Mbuya, providing general Leadership Training and upskilling middle management to effectively lead ROM. Our initiatives would aim to provide ROM with practical skills that enable them to generate income for their households, which, we believe will further help promote sustainability and long-term impact. (

We would like to request for all individuals, businesses and institutions to contribute ideas, suggestions or any other resources that will help make this social project a reality.

Donations (for any amount), can be made directly via the “Justgiving” page on the sidebar of this page.

Thank You,

Full Time MBA Students 2010/2011

Westminster Business School

If you have any ideas, suggestions or comments, post them here, or please reach us at

Great Generation is the charity institution located in London who is linked with the charities in Uganda These projects are handled by Great Generation and allocated to the students based on their skills and experience.

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