Westminster Business School MBA students signed up for the social entrepreneurship module and made a significant difference to the Jinja community in Uganda. With the aim to lift the burden of poor sanitation and limited access to clean water, Westminster Business School MBA students supported the charity Busoga Trust with their business knowledge and made an invaluable contribution to the local community.

With only 16 percent of households in Uganda having improved sanitation facilities, hygiene and sanitation is a major issue affecting the health and wellbeing of people all over the country.

Research showed that previous educational projects in Uganda had failed due to lack of sanitation adoption by the community and Westminster Business School MBA students had to come up with a unique, innovative idea to make a difference.

After a careful situation analysis, an interview with the mayor of Jinja followed by meetings with larger NGO’s such as UNICEF and Water for People, Westminster Business School MBAs came up with an educational program around sanitation and latrine usage.

After various meetings with school principals, Westminster Business School students received the go ahead for the pilot project and tested their educational program with schoolchildren aged five to eight and ten to thirteen.

Pic 1
Vic View Private School, schoolchildren aged ten to thirteen

Activities included best practice games to educate children on how to keep the latrine clean and crosswords for older children.

Musical Toilets Game
“Clean The Latrine” Musical Toilets Game

Colouring books were on the other hand very well perceived amongst younger children.

colouring books
colouring exercise with younger children

 A ground-breaking success was achieved by the Westminster Business School MBA students with their invented song “Girls and Boys Who Use The Toi”. The song combined repetitive lyrics with hand movements and was very successful especially with younger children who love to dance and sing.


The pilot program from Westminster Business School proved to be a success. The Ugandan school children were very receptive remembering actions and words of the song for days after they were taught and adopted the behaviour learned in the best practice games quickly. They even brought the knowledge home to their communities and families and acted as change agents for a better future.

Many thanks to Jessica Boland, Chimeren Peerbhai and Yoshi Matsunda for sharing their experience with us.

Photo Credit: Chimeren Peerbhai, Jessica Boland
Video Credit: Yoshi Matsuda


  • Great efforts, the kids are so happy and loveable i miss them since our visit with the wbs mba in 2012. I think the latrines they had didn’t have a flush though so that part of the song made me laugh a little. I also hope there was a way to enable having little jugs of water for washing their hands around the latrines. I know the clean water is a big complex issue there and its hard enough for them to carry water for drinking, but i hope they saw the value through your educational program enough to implement it.

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