On Saturday 1st July, the Westminster MBA program hosted it’s second mini shadow board experience along with the Westminster Business School. MBA student, Janine Hornsby writes about the day’s events.
I’m on the train home and still buzzing from the one-day mini board experience. Firstly, it was brilliant meeting some of our new MBA students starting in September. They were excited to begin their MBA journey and really enjoyed the day as it gave them a taste of what to expect from the course. Secondly, meeting alumni and perspective students was a great way to discus different perspectives of the MBA and how life changing it can be.
Before breaking into our Shadow advisory boards, Giles Lury, Director of Value Engineers and author gave a fantastic presentation about branding, the value of a brand and managing multiplicity. He explained that brands are becoming so diverse that we can no longer think about marketing a unique selling point. We should be consistent with the philosophy of the brand but flexible with our approach. The session created a firm foundation for the rest of the day and helped us generate some great ideas. You can watch the full Facebook Live Stream of his talk here.
We were then introduced to our amazing host organisation, Working With Men. They are a multi-award winning charity, which support boys and men between the ages of 0 to 25, particularly from socially excluded or disadvantaged backgrounds and help them develop the tools they need to reach their full potential. They are a very impressive organisation serving an under represented demographic. They were keen to get some ideas because they want to grow, develop sustainable revenue streams and lasting collaborative partnerships.
We were organised into four shadow advisory boards and each member of the team appointed to the role of CEO, Marketing Director, HR Director or Finance Director. We had a few hours to shares ideas in our boards and with people in the same job role from other groups. This was such a supportive and creative process and mind blowing in terms of how much we managed to achieve in such a short space of time. Also, the diversity in the group in terms of age, gender, culture, personality and experience clearly boosted our creativity and productivity.
The day flew by and before we knew it we were presenting to the team from Working With Men. I was so impressed with the variety of ideas and different perspectives from each group and our clients were extremely happy with the outcome at the end of the day.
Even though there was a competitive element and I was thrilled to be part of the winning team, I loved the collaboration between the groups and the way we all supported one another to get the best outcome for Working With Men. Everyone left feeling very positive about the experience, I can’t think of a better way to spend a Saturday and I can’t wait for the next one! If you have the opportunity to join us then please do, you won’t regret it.
Thank you to MBA student, Janine Hornsby for writing this blog. Also thanks to our academic staff that helped out on the day, especially to Dr Kellie Vincent who organised the event. We would also like to thank our host organization, Working with Men and our guest speaker, Giles Lury. Find out more about the Westminster MBA.