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The Project Support Centre is located in the School of Architecture and the Built Environment at the University of Westminster.

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City branding and urban investment

Posted on: 15 August 2011
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Filed under: News

The Urban Land Institute Urban Investment Network report profiles Hamburg, Barcelona, Edinburgh and London, four cities that in different ways have evolved their brands to achieve differentiation and distinctiveness within their domestic and international markets. The report also identifies ten key principles for successful city branding.

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