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Delivering a golden legacy: a growth strategy for inbound tourism to Britain from 2012 to 2020

Posted on: 30 April 2013
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Filed under: News

The government has published a long-term strategy for tourism in Britain. This is the product of over a year of competitive analysis in Britain’s major tourism source markets, and follows last year’s widespread consultation with over 300 businesses. The strategy is built around four key objectives: Building on Britain’s improved international image; Increasing distribution through the travel trade; Broadening the product range on offer; Making it easier to get to Britain. Background information is also available, including responses the consultation and an analysis of international tourism demand for Britain based on four scenarios.

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