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Customer driven content strategies

Posted on: 30 April 2014
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Filed under: News

Customer experiences and content are closely linked but there is a growing need for more emphasis on content that actually helps consumers find what they are looking for. A comprehensive, holistic content strategy should lie at the heart of all marketing and communications activities. This video provides an overview of the most pressing issues that travel companies usually encounter, and outlines strategic responses, based on his extensive experience as a consultant in the tourism industry. It also outlines the six steps that tourism organisations need to take into account when working on their content strategy.

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