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The Project Support Centre is located in the School of Architecture and the Built Environment at the University of Westminster.

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Communication channels for the city: Old formulas revisited and new paths

Posted on: 1 October 2014
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Filed under: News

This article argues that integrated city branding is not about logos and campaigns, but building up unifying and updated narratives of the contemporary city. That´s in essence the brand concept when applied to cities and places.

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