Professor of Business and Management at Westminster Business School Vlatka Hlupic, talks to Marketing Magazine on how to foster an open-source culture in an organisation. You can read the whole article at Marketing Magazine website. Professor of business and management Vlatka Hlupic (right) is director of the emergent leadership and development research group and director of the executive coaching and leadership development programme at Westminster Business School
Successful open-source cultures come from allowing diverse communities to self-organise, experiment with ideas and learn from mistakes.
Transparency, trust, autonomy and meritocracy are crucial. People should feel free to express ideas and contribute to the common objectives. They should succeed on the basis of the quality of their ideas, not a formal position in a hierarchy. Natural leaders should emerge on the basis of their contributions and they should focus on outcomes rather than processes.
Social media plays an important role in developing such a culture by facilitating communication in all directions, removing barriers to collaboration, helping employees get their voices heard, enabling knowledge creation and sharing, and fostering the emergence of innovative ideas through interactions.
COMMON PITFALLS
– Unrealistic expectations and budgeting
It takes time, effort and resources.
– Controlling the process Too much command and control stifles innovation and engagement.
– Lack of transparency
Making important decisions and developing strategy without including a wider group of employees will lead to problems with the execution of the strategy.
– Lack of action
Some discussions could be lengthy and unproductive, so knowing when an action needs to be taken is important.
– Poor communication Transparent and relevant communication in all directions is crucial.
You can read the whole article at Marketing Magazine website.
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