We speak with Marketing Communications MA student, Nirmit to hear all about their residential weekend trip to Cambridge and how he has enjoyed his time on the course…

My name is Nirmit, a 22 year old from India who always dreamed of studying in London, so I decided to pursue a Masters in Marketing Communications (MAMC) at the University of Westminster. This course is the most popular post-graduate course at Westminster Business School and has a huge diversity of student culture that has given me a very broad international perspective and has helped develop my values.

On Friday morning we left Marylebone campus to head to the Moller Centre at Cambridge University. Right after arriving, we worked with our groups on the execution of a marketing communications plan that we had to pitch the next day. The professors shared their expertise in their field with all the groups – giving their suggestions and ideas to strengthen our plans. My group was working until very late in the night (which we enjoyed) to do our best pitch for the next day. We had plenty of food and refreshment to help us through the weekend.

The next day all 12 groups presented to the professors that was divided into 3 sessions, and 1 team was selected from each session to go into the ‘grand final’. Here we pitched to a large panel, including the professors, the Managing Director of the Brand and Malcolm Kirkup the Dean of Westminster Business School. There were 3 awards: ‘Best IMC Project’, ‘Client Choice Award’ and ‘People’s Choice Award’.

This whole process really supported our learning, not only around integrated marketing communications but also around the process of developing plans and pitching to clients. We had extensive feedback to help direct our development and everything was recorded so we can reflect on the whole process.

Group Apple presenting their pitch to the panel.

The final was followed by a drinks reception and a formal dinner at the Moller Centre where the winners were announced. We had speeches from the professors, the course representatives and our client. They say that hard work always pays off and my group were all very happy when we received the ‘Client Choice Award’ from David Brooks.

Group Apple receiving their award for “Best Client Project” from David Brooks, Managing Director Food Brands Group Ltd.
Group Blueberries receiving their Best IMC Project award from Anne Barker (The Program Leader) and David Brooks (Managing Director Food Brands Group Ltd.)

As they rightly say, ‘Work Hard & Party Hard’, Saturday night after the hard work we all decided to enjoy and relax for the night as we were free to explore Cambridge City Centre and be tourists, with punting on the River Cam being the experience we all were waiting for.

Punting on the Cam on Sunday morning

The course has not just given me knowledge and expertise in the field of marketing and communications, but it has helped me make many friends and build connections throughout the world. The group assignments and the fun-filled seminars will be something we all will remember in the years to come. A huge thanks to the course team for such a great experience.

After almost a year I can say, MAMC is not just a course, it became a way of life for me…

Thank you to Nirmit for writing this blog post all about their residential weekend away. Sounds like it was very educational and fun at the same time! If you would like to find out more about Nirmit’s course, read here.


  • Hello Nirmit,
    I think this blog reflects everyone’s sentiments about the MA Marketing Communications course and about the residential activity. The residential workshop in Cambridge brings together all the work we’ve covered throughout the course and focuses on working in the industry with corporate partners.
    It builds a strong foundation for the Integrated Marketing Communications Project that students complete – on a brand of their choice. For most students the project acts as a stepping stone into employment in marketing communications and a number of students have gone onto to work for their IMC brand companies. The residential is certainly and an opportunity to work hard but also to celebrate all we’ve achieved in the year. I wish you all the best for the future.

    Anne Barker, Deputy Course Leader MA Marketing Communications

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