BA Marketing Management

On Tuesday 11th July, (BA) Marketing Management graduate, Lara Nardon was awarded with the prestigious Professor Derek Holder prize in Digital Marketing for her dissertation entitled, ‘Can User Generated Content Campaigns Elicit Loyalty Amongst Consumers’. Lara received a prize of £200 along with a further £300 voucher towards the cost of a course at the Institute of Direct and Digital Marketing.

About Lara…

Lara has recently graduated student from Westminster Business School with an upper second. She completed the (BA) Marketing Management, with particular focus on international and digital marketing. Her interest on marketing arose from the family heritage, a fine leather factory of bags and belts based in Italy, which has pushed Lara to learn more about international trading. In addition, her curiosity for the digital trends has developed during the academic experience. Indeed, Lara believes that nowadays digital tools are increasingly present in our life and cannot be underestimated.

During her time at university, she has been working in a restaurant where she has learnt how to deal with guests and how to manage her time effectively. However, her long-term career goal is to keep working with the family business in order to expand it and to create an international brand. Indeed, she has been working with a mentor during the last year of university in the pursuit of this dream, and Lara aims at finding relevant working experiences in the short-term.

Lara is passionate about photography and travelling, and she believes that getting to know new cultures is one of the most important things in life. We are beyond thrilled of Lara’s achievements and we know she will go on to do great things.

Westminster Business School and IDM…

Westminster Business School has a longstanding relationship with the Institute of Direct and Digital Marketing (IDM) as an accredited study centre. We are 1 of a handful of universities in the UK to have this relationship of which we are very proud.

Jacqueline Lynch negotiated and secured bursaries totalling £600 from The Direct Marketing Trust, which funded 6 students on the Direct and Digital module to take the Certificate in Direct and Digital Marketing in June this year. The benefit is that the professional exam helps students to demonstrate engagement with industry beyond their degree and inevitably helps students in securing jobs in industry.


Congratulations to Lara on her achievements. Find out more about her course (BA) Marketing Management. Many thanks to Jacqueline Lynch for her contributions towards this blog. Find out more about the Institute of Direct and Digital Marketing. 

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