An item from Wired, April issue on “Customer misbehaviour” was featured in today’s Cutting Edge, the CIM’s weekly analysis of marketing news. It reminds us of the video involving the misuse of Diet Coke and Mentos mints, which quickly went…
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Every year advertising aficionados tune into Super Bowl Sunday, and it’s not because they have a keen interest in American football. It is the advertisement campaigns that drive their curiosity. Growing up in Canada, a close neighbour to this American…
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John Lewis and Marks & Spencer went head to head in this years competition of the Christmas advertisements. Each took on their own unique storyline, but which of the two do you believe came out on top? …
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Breaking the Glass Ceiling is always associated with women moving into boardrooms, or becoming CEO of a leading company It is more than that! This summer while we enjoyed 90 degrees, I read Sheryl Sandberg’s best selling book ‘Lean…
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