{"id":937,"date":"2016-02-08T10:57:43","date_gmt":"2016-02-08T10:57:43","guid":{"rendered":"http:\/\/blog.westminster.ac.uk\/international\/?p=937"},"modified":"2016-02-08T10:57:43","modified_gmt":"2016-02-08T10:57:43","slug":"innovation-history-communication","status":"publish","type":"post","link":"https:\/\/blog.westminster.ac.uk\/international\/innovation-history-communication\/","title":{"rendered":"Innovation: The History of Communication"},"content":{"rendered":"

Innovation\u00a0is what keeps an organisation vibrant, your customers connected and engaged, and your business growing.<\/p>\n

You must be creative and willing to explore and take chances to be successful in today\u2019s cluttered marketplace.\u00a0You and your team have plenty of ideas but the reality is that you cannot address them all\u2026 and the secret to success is that innovation success is only possible if teams are given enough chance to fail to be able to identify the real opportunities.<\/p>\n

Being innovative does not necessarily mean re-inventing the wheel;\u00a0to make innovation happen you have to take an idea and effectively incorporate it into a process in the real world.\u00a0What could be a better start than first communicating your Eureka moment to other passionate people just like you?\u00a0But remember, people won\u2019t listen to you until you give them a good reason to do so.<\/p>\n

Communication<\/span> is our greatest asset and most of the\u00a0time it costs nothing.\u00a0We haven\u2019t had all these fancy gadgets, tools and apps since the beginning. So let\u2019s have a look at some early innovators and see how communication has evolved over time.<\/p>\n

\"Innovation<\/p>\n

The Noble Caveman<\/a>\u00a0\u2013 he used the closest devices at his disposal, HIS HANDS, to create cave drawings. He successfully found a way to communicate his existence to his descendants across the ages.<\/p>\n

\"Innovation
\nThen, things got a bit more complicated. Unlike oral language, the written word is more permanent.\u00a0Plato and Aristotle<\/a>\u00a0were two of the historical figures to turn a story told orally into a manuscript that would last for centuries.<\/p>\n

\"Innovation
\nThomas Edison\u00a0<\/a>was driven by passion and countless ideas to prove that communication was one of the most advanced technologies; he developed several inventions that powered the future and two of them were the telegraph and the phonograph.<\/p>\n

While\u00a0the telegraph<\/a>\u00a0seamed more like a jigsaw for everybody to solve to get the right message, the radio,\u00a0which came about in the 1920s,\u00a0was a luxury for people to hear the news as it happened for themselves. We are grateful to Edison for his sharp mind, but of course humans will never say NO to an upgrade to first class. It is not just a matter of convenience and enjoyment, but also of time. Over the generations, people have started to perceive time differently and they have become very impatient to try new discoveries that could speed up their old routines and give them information faster than ever before.
\n\"Innovation<\/p>\n

Oh, but what happened to the newspapers and all the magazines that were printed every day?\u00a0Of course, they were still in vogue at that time (we\u2019re not sure for how long they\u2019re going to survive though), but for literate and illiterate people in fact, the radio was a fantastic build on print news.\u00a0The radio rivalled newspapers because people no longer needed to get the paper and spend time reading the news to learn the facts.\u00a0People could simply turn on the radio and hear the latest information broadcast to those fortunate to have a radio before the newspapers were printed and distributed.<\/p>\n

\"InnovationPerhaps your great great grand parents felt quite happy and content with the idea of having a radio in their households back then. And they had good reason to think this way until twenty years after the radio when\u00a0television<\/a>\u00a0made its debut. By the end of the \u201860s, television became the primary new source of news consumption for families in civilised societies across the globe. And since then this loud, visual box has bewitched more eyes than anything else before it.\u00a0Newspapers give you the freedom to choose what you want to read anywhere. Radio made the news more intimate. And finally, television unified these two communication methods into a combined engaging experience.<\/p>\n

At the dawn of the new millennium, a new technological era has arisen \u2013 the World of Digital. Mobile phones, SMS\u00a0messages, instant messaging, social networks all driven by the power of the Internet, whose father\u00a0Tim Berners Lee<\/a>\u00a0had the foresight to make it free and accessible to all. Of all these inventions, none have changed our habits quite as much as what the Internet has enabled in every aspect of life. Companies such as Skype, Yahoo Messenger, Facebook and WhatsApp have taken communication to the next level. And when your company becomes a verb, you know you\u2019ve made it.<\/p>\n

Today\u2019s trends show that\u00a0tablet computers<\/a>\u00a0and\u00a0smartphones<\/a>\u00a0are exceeding personal computers for Internet usage. Mobile marketing is expected to be the new fashion and top of every marketers agenda in 2016 and it won\u2019t be long until the robots will take over the red carpet as celebrities in their own right and evoke everybody\u2019s curiosity.<\/p>\n

These great innovators that you see in this picture together with many more throughout the ages were confronted with the same challenge that every company has nowadays \u2013 How to create something tangible out of your ideas that people will use?<\/p>\n

\"Innovation<\/a><\/p>\n

Scientists have picked their brains across generations to add a new page to this story. It\u2019s now time for you to write this story further and create a world where everybody stays connected<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"

Innovation\u00a0is what keeps an organisation vibrant, your customers connected and engaged, and your business growing. You must be creative and willing to explore and take chances to be successful in today\u2019s cluttered marketplace.\u00a0You and your team have plenty of ideas…<\/p>\n","protected":false},"author":160,"featured_media":947,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2,6],"tags":[167,335,364],"class_list":["post-937","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-academic","category-culture","tag-communication","tag-history-of-communication","tag-innovation"],"_links":{"self":[{"href":"https:\/\/blog.westminster.ac.uk\/international\/wp-json\/wp\/v2\/posts\/937","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/blog.westminster.ac.uk\/international\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blog.westminster.ac.uk\/international\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blog.westminster.ac.uk\/international\/wp-json\/wp\/v2\/users\/160"}],"replies":[{"embeddable":true,"href":"https:\/\/blog.westminster.ac.uk\/international\/wp-json\/wp\/v2\/comments?post=937"}],"version-history":[{"count":0,"href":"https:\/\/blog.westminster.ac.uk\/international\/wp-json\/wp\/v2\/posts\/937\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/blog.westminster.ac.uk\/international\/wp-json\/wp\/v2\/media\/947"}],"wp:attachment":[{"href":"https:\/\/blog.westminster.ac.uk\/international\/wp-json\/wp\/v2\/media?parent=937"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blog.westminster.ac.uk\/international\/wp-json\/wp\/v2\/categories?post=937"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blog.westminster.ac.uk\/international\/wp-json\/wp\/v2\/tags?post=937"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}