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Review of impact of London 2012 Games on perceptions of Britain overseas

Posted on: 27 September 2012
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Filed under: News

This document from VisitBritain provides an indication of how Britain was perceived during the London 2012 Olympic and Paralympic Games based on the feedback of VisitBritain’s staff who were monitoring the media and national sentiment in overseas markets. Perceptions of Britain’s creativity, heritage and Culture, arts and music, and diversity seem to have been huge positives for the destination across the board. Weather, food, and transport and security seemed to have remained largely neutral, whereas perceptions of Britain as a value for money destination seem to have suffered somewhat.

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