{"id":7861,"date":"2021-02-23T12:06:33","date_gmt":"2021-02-23T12:06:33","guid":{"rendered":"http:\/\/westminsterradio.net\/?p=7861"},"modified":"2021-02-23T12:06:33","modified_gmt":"2021-02-23T12:06:33","slug":"hannah-louise-joseph-production-week-y2k-reloaded","status":"publish","type":"post","link":"https:\/\/blog.westminster.ac.uk\/radio\/hannah-louise-joseph-production-week-y2k-reloaded\/","title":{"rendered":"Hannah-Louise Joseph( production week ):Y2K Reloaded"},"content":{"rendered":"

week 5:<\/p>\n

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So far I have finalized my visual branding for the week. I selected colors that match the theme for each week, which I found relatively easy to create I used references from pop culture of the Y2K era. Such as girl, futurisms, punk\/ emo and political. My next task was to see if I could apply Y2K\u00a0 popular culture to audio branding.\u00a0<\/span><\/p>\n

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\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0<\/span><\/b>Audio branding\u00a0<\/b><\/span><\/p>\n

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(You can listen out for the idents on our station).<\/span><\/p>\n

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I sourced my sounds from FreeSounds, Mix kit, YouTube packages that are free to the royalty-free\/ free to the public domain. I created a total of 40 voices.\u00a0<\/span><\/p>\n

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Overall station:<\/b><\/p>\n

The group decided that they wanted a male voice to even out the station\u2019s brand as the presenters are predominately female. However, the voice of the male actor worked as in the 2000s the Americanised \/Hollywood, heartthrob was popularised in media. So we hired an actor whose voice resembled those characteristics.\u00a0<\/span><\/p>\n

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The audio branding was crucial for me to get right I need to fit the theme of Y2K. For the overall station brand. I wanted to create a theme that reflected futurism and the Y2K bug. I sourced transitional and mechanical sounds that reminded me of robots and computer crashes\/glitches. For the choice of music l selected techno\/ electronic for the station sound. This genre of music works with the theme of futurism in the millennium techno music was very popular in clubs between the mid-90s and 2000s.<\/span><\/p>\n

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Y2K Reloaded jingle:<\/b><\/p>\n

\u00a0<\/b>I also included the voice of a female for our main Ident pronouncing the pronouncing Y2K. The voice of the female; characterized as high-fashioned, young adults and \u2018cool\u2019 from this era. I believe the voice of the female works as our demographic is between ages 18-30 and take inspiration from teens and young adults of this era.\u00a0<\/span><\/p>\n

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I created a short version for the ident it had to resemble the main ident. To achieve this I included a mechanical glitch featured in the main ident.\u00a0<\/span><\/p>\n

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The slogan for the week:\u00a0<\/b><\/p>\n

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For the pilot show, we will be celebrating fashion week. I chose sounds elements that represented Y2K glam. I decided I wanted the sound of glitter and camera snaps.\u00a0<\/span><\/p>\n

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Social announcements:<\/b><\/p>\n

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In the ident script, the team and I made sure that we promote the Y2K Reloaded live on air. I included transitional sfx that featured on the other idents.\u00a0<\/span><\/p>\n

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Y2K Chatz\u00a0<\/b><\/p>\n

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For Y2K Chatz included the same music that features on the station\u2019s ident. I think this works as it is apart of the show\u2019s opening. I also included the sounds of a valley girl accent having a conversation on the phone (the sound of a Nokia ringtone). The valley girl was also popular during Y2K.\u00a0<\/span><\/p>\n

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For the top 5 segments, I made sure that the Ident was impactful, so I included mechanical stomping sounds.<\/span><\/p>\n

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5V5\u00a0<\/b><\/p>\n

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The 5V5 is our station\u2019s closing show. It was important to make it dramatic as the show is a verse of battle. I include pump hyperactive sweepers, a boxing bell that was symbolic of the verse off. I included a sample of Christina Aguilera- dirty (released 2002) and is an anthem that works for the competitive spirit. This also works as the theme for the week is Britney vs Christina.\u00a0<\/span><\/p>\n

I also wanted the short ident to stay on-brand for this segment of the station.\u00a0\u00a0\u00a0<\/span><\/p>\n

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\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0\u00a0<\/span><\/b>\u00a0Podcast production.\u00a0<\/b><\/span><\/p>\n

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The Y2K time Machine- ident<\/b><\/p>\n

I wanted to included the sound of a time machine and like the other ident I needed to include the sounds of mechanical robotic SFX. The sound effect for the segment of this show was easy to create. In the ident, I included a male voice which reminded me of the sci-fi character who was meant to be part of the time machine\u2019 I wanted to remind people that the Y2K era is a reflection of the years 1995 to\u00a0 2000s. The years are mentioned by the voice of the sci-fiction character.\u00a0\u00a0<\/span><\/p>\n

We recorded our interview with our Y2K expert Janine, who is a recurring guest for our podcast. Each interview for each show was really interesting and insightful. Poala and I structured the show with a menu of what was happening in the show and end the recording with win and sin, a segment of the show that was conversational. To make sure the show was not lost we referenced Janine’s points in Win and Sin.\u00a0<\/span><\/p>\n

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\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0What\u2019s next\u2026.<\/span><\/b><\/p>\n