{"id":12365,"date":"2016-11-15T11:08:22","date_gmt":"2016-11-15T11:08:22","guid":{"rendered":"http:\/\/thevoiceoflondon.co.uk\/?p=12365"},"modified":"2016-11-15T11:08:22","modified_gmt":"2016-11-15T11:08:22","slug":"breaking-estee-lauder-to-buy-too-faced-cosmetics","status":"publish","type":"post","link":"https:\/\/blog.westminster.ac.uk\/thevoiceoflondon\/breaking-estee-lauder-to-buy-too-faced-cosmetics\/","title":{"rendered":"Breaking: Est\u00e9e Lauder To Buy Too Faced Cosmetics"},"content":{"rendered":"<h3><strong>The company has signed an agreement to acquire the brand for $1.45 billion.<\/strong><\/h3>\n<h3>Reporter: Zynab Sandhu | Sub-Editor: Grace Brown<\/h3>\n<div id=\"attachment_12366\" style=\"width: 600px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-12366\" class=\"size-full wp-image-12366\" src=\"http:\/\/blog.westminster.ac.uk\/thevoiceoflondon\/wp-content\/uploads\/sites\/64\/2016\/11\/too-faced.jpg\" alt=\"(Image from: instagram.com\/toofaced)\" width=\"590\" height=\"586\" \/><p id=\"caption-attachment-12366\" class=\"wp-caption-text\">(Image from: instagram.com\/toofaced)<\/p><\/div>\n<p><a href=\"https:\/\/www.toofaced.com\/\" target=\"_blank\" rel=\"noopener\">Too Faced <\/a>is one of the fastest growing makeup brands that is highly popular with millennials.<\/p>\n<p>The beauty brand is expected to reach net sales of $270 million by the end of 2016. They&#8217;re known for their high quality\u00a0cosmetics\u00a0and innovation with product names and packaging. Too Faced\u00a0have a huge following on social media, with just over 7.3 million followers on <a href=\"https:\/\/www.instagram.com\/toofaced\/?hl=en\" target=\"_blank\" rel=\"noopener\">Instagram<\/a>.<\/p>\n<p>It is said that Too Faced will help <a href=\"https:\/\/www.elcompanies.com\/\" target=\"_blank\" rel=\"noopener\">The Est\u00e9e Lauder Companies Inc<\/a>. grow in selling online and with speciality stores.<\/p>\n<p>The purchased is set to be completed by December 2016.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>The company has signed an agreement to acquire the brand for $1.45 billion. Reporter: Zynab Sandhu | Sub-Editor: Grace Brown Too Faced is one of the fastest growing makeup brands that is highly popular with&#8230;<\/p>\n","protected":false},"author":476,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[12,51],"tags":[744,2159,6184,6394],"class_list":["post-12365","post","type-post","status-publish","format-standard","hentry","category-beauty","category-fashion","tag-beauty","tag-estee-lauder","tag-the-estee-lauder-companies-inc","tag-too-faced"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/blog.westminster.ac.uk\/thevoiceoflondon\/wp-json\/wp\/v2\/posts\/12365","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/blog.westminster.ac.uk\/thevoiceoflondon\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blog.westminster.ac.uk\/thevoiceoflondon\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blog.westminster.ac.uk\/thevoiceoflondon\/wp-json\/wp\/v2\/users\/476"}],"replies":[{"embeddable":true,"href":"https:\/\/blog.westminster.ac.uk\/thevoiceoflondon\/wp-json\/wp\/v2\/comments?post=12365"}],"version-history":[{"count":0,"href":"https:\/\/blog.westminster.ac.uk\/thevoiceoflondon\/wp-json\/wp\/v2\/posts\/12365\/revisions"}],"wp:attachment":[{"href":"https:\/\/blog.westminster.ac.uk\/thevoiceoflondon\/wp-json\/wp\/v2\/media?parent=12365"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blog.westminster.ac.uk\/thevoiceoflondon\/wp-json\/wp\/v2\/categories?post=12365"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blog.westminster.ac.uk\/thevoiceoflondon\/wp-json\/wp\/v2\/tags?post=12365"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}