{"id":14449,"date":"2017-10-20T15:04:38","date_gmt":"2017-10-20T14:04:38","guid":{"rendered":"http:\/\/thevoiceoflondon.co.uk\/?p=14449"},"modified":"2017-10-20T15:04:38","modified_gmt":"2017-10-20T14:04:38","slug":"makers-of-bite-size-horror-commercials-got-tricked-before-halloween","status":"publish","type":"post","link":"https:\/\/blog.westminster.ac.uk\/thevoiceoflondon\/makers-of-bite-size-horror-commercials-got-tricked-before-halloween\/","title":{"rendered":"Makers of \u201cbite-size\u201d horror commercials got tricked before Halloween"},"content":{"rendered":"
Words: Haonan Yuan | Subbing: Bernadette Galbraith<\/h6>\n

A new advertising campaign from confectionary giants Fox and Mars is using Halloween as a way to hook us in to buying their products.\u00a0A series of short films has been issued online, but it’s emerged that some of the producers didn’t know how the films would end up being used.<\/h3>\n

One of the adverts,\u00a0Floor 9.5,<\/em> advertising\u00a0Skittles\u00a0was played during a Yankees-Indians playoff game on FS1 last week, causing a Twitter stir.<\/p>\n

[youtube https:\/\/www.youtube.com\/watch?v=Kz1FOqr7828]<\/p>\n

\n

Haven’t seen anything as creepy as that #skittles<\/a> commercial in a long long time. Maybe since that girl crawled out of the well in The Ring.<\/p>\n

\u2014 Pat Fiscus (@PatFiscus) October 12, 2017<\/a><\/p><\/blockquote>\n

\n

That Skittles commercial was better than 90% of the horror movies on Netflix.<\/p>\n

\u2014 Matt Thompson (@MattyT_6) October 12, 2017<\/a><\/p><\/blockquote>\n

\n

Are they trying to tell you that’s what happens if you EAT THAT CANDY?
\n‘Cuz I’ll quit right now. https:\/\/t.co\/QmT2gEaoV8<\/a><\/p>\n

\u2014 Stephania Bell (@Stephania_ESPN) October 12, 2017<\/a><\/p><\/blockquote>\n

\n

Dude that commercial was creepy as hell. If Skittles weren\u2019t absolutely delicious I\u2019d never buy them ever again.<\/p>\n

\u2014 RunTheBases (@RunTheBasesMLB) October 12, 2017<\/a><\/p><\/blockquote>\n

\n

I’m still wondering what that ad had to do with candy.<\/p>\n

\u2014 Collin Kottke (@CollinKottke) October 12, 2017<\/a><\/p><\/blockquote>\n

All commercials are with high production values and a cinematic feel, but originally,\u00a0makers were only told to produce a short for Halloween. With a tiny budget, which is around $25,000 for one piece, most of them said yes instantly.<\/p>\n

Christopher Leone, director of Replacement<\/em>\u00a0by Starburst from the same series,\u00a0<\/em>thinks Fox and Mars made “a smart approach”.<\/p>\n

“I got some minor editorial notes from Fox and the client at the end, but that was about it,” Leone spoke to ADWEEK<\/em>, “From my point of view, it was just about making a creepy, weird short film. I didn\u2019t know it was going to be for Starburst until I saw it on TV.”<\/p>\n

But on the other hand, makers had almost total creative freedom on the project.\u00a0Gabriel Miller, writer of Live Bait, <\/em>believes this is \u201ca creative standpoint to have such freedom with literally zero input from the brand.\u201d<\/a><\/p>\n

This “bite-size” series has 12 shorts in total and the rest is expected to be released before Halloween. It is also said that\u00a0Fox might be planning a similar series, possibly with a different brand, for Christmas.<\/p>\n","protected":false},"excerpt":{"rendered":"

Words: Haonan Yuan | Subbing: Bernadette Galbraith A new advertising campaign from confectionary giants Fox and Mars is using Halloween as a way to hook us in to buying their products.\u00a0A series of short films…<\/p>\n","protected":false},"author":476,"featured_media":14469,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[42,54,112],"tags":[2426,3013,3996],"class_list":["post-14449","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-entertainment","category-film-2","category-shopping","tag-floor-9-5","tag-horror-film","tag-mars-commercial"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/blog.westminster.ac.uk\/thevoiceoflondon\/wp-json\/wp\/v2\/posts\/14449","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/blog.westminster.ac.uk\/thevoiceoflondon\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blog.westminster.ac.uk\/thevoiceoflondon\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blog.westminster.ac.uk\/thevoiceoflondon\/wp-json\/wp\/v2\/users\/476"}],"replies":[{"embeddable":true,"href":"https:\/\/blog.westminster.ac.uk\/thevoiceoflondon\/wp-json\/wp\/v2\/comments?post=14449"}],"version-history":[{"count":0,"href":"https:\/\/blog.westminster.ac.uk\/thevoiceoflondon\/wp-json\/wp\/v2\/posts\/14449\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/blog.westminster.ac.uk\/thevoiceoflondon\/wp-json\/wp\/v2\/media\/14469"}],"wp:attachment":[{"href":"https:\/\/blog.westminster.ac.uk\/thevoiceoflondon\/wp-json\/wp\/v2\/media?parent=14449"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blog.westminster.ac.uk\/thevoiceoflondon\/wp-json\/wp\/v2\/categories?post=14449"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blog.westminster.ac.uk\/thevoiceoflondon\/wp-json\/wp\/v2\/tags?post=14449"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}