One of the adverts,\u00a0Floor 9.5,<\/em> advertising\u00a0Skittles\u00a0was played during a Yankees-Indians playoff game on FS1 last week, causing a Twitter stir.<\/p>\n [youtube https:\/\/www.youtube.com\/watch?v=Kz1FOqr7828]<\/p>\n Haven’t seen anything as creepy as that #skittles<\/a> commercial in a long long time. Maybe since that girl crawled out of the well in The Ring.<\/p>\n \u2014 Pat Fiscus (@PatFiscus) October 12, 2017<\/a><\/p><\/blockquote>\n That Skittles commercial was better than 90% of the horror movies on Netflix.<\/p>\n \u2014 Matt Thompson (@MattyT_6) October 12, 2017<\/a><\/p><\/blockquote>\n Are they trying to tell you that’s what happens if you EAT THAT CANDY? \u2014 Stephania Bell (@Stephania_ESPN) October 12, 2017<\/a><\/p><\/blockquote>\n Dude that commercial was creepy as hell. If Skittles weren\u2019t absolutely delicious I\u2019d never buy them ever again.<\/p>\n \u2014 RunTheBases (@RunTheBasesMLB) October 12, 2017<\/a><\/p><\/blockquote>\n I’m still wondering what that ad had to do with candy.<\/p>\n \u2014 Collin Kottke (@CollinKottke) October 12, 2017<\/a><\/p><\/blockquote>\n All commercials are with high production values and a cinematic feel, but originally,\u00a0makers were only told to produce a short for Halloween. With a tiny budget, which is around $25,000 for one piece, most of them said yes instantly.<\/p>\n Christopher Leone, director of Replacement<\/em>\u00a0by Starburst from the same series,\u00a0<\/em>thinks Fox and Mars made “a smart approach”.<\/p>\n “I got some minor editorial notes from Fox and the client at the end, but that was about it,” Leone spoke to ADWEEK<\/em>, “From my point of view, it was just about making a creepy, weird short film. I didn\u2019t know it was going to be for Starburst until I saw it on TV.”<\/p>\n But on the other hand, makers had almost total creative freedom on the project.\u00a0Gabriel Miller, writer of Live Bait, <\/em>believes this is \u201ca creative standpoint to have such freedom with literally zero input from the brand.\u201d<\/a><\/p>\n This “bite-size” series has 12 shorts in total and the rest is expected to be released before Halloween. It is also said that\u00a0Fox might be planning a similar series, possibly with a different brand, for Christmas.<\/p>\n","protected":false},"excerpt":{"rendered":" Words: Haonan Yuan | Subbing: Bernadette Galbraith A new advertising campaign from confectionary giants Fox and Mars is using Halloween as a way to hook us in to buying their products.\u00a0A series of short films…<\/p>\n","protected":false},"author":476,"featured_media":14469,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[42,54,112],"tags":[2426,3013,3996],"class_list":["post-14449","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-entertainment","category-film-2","category-shopping","tag-floor-9-5","tag-horror-film","tag-mars-commercial"],"aioseo_notices":[],"aioseo_head":"\n\t\t\n\t\n\t\n\t\n\t\n\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n
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\n‘Cuz I’ll quit right now. https:\/\/t.co\/QmT2gEaoV8<\/a><\/p>\n\n
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