{"id":15147,"date":"2017-10-26T15:09:01","date_gmt":"2017-10-26T14:09:01","guid":{"rendered":"http:\/\/thevoiceoflondon.co.uk\/?p=15147"},"modified":"2017-10-26T15:09:01","modified_gmt":"2017-10-26T14:09:01","slug":"bbc-radio-1-breakfast-show-hits-lowest-ever-ratings","status":"publish","type":"post","link":"https:\/\/blog.westminster.ac.uk\/thevoiceoflondon\/bbc-radio-1-breakfast-show-hits-lowest-ever-ratings\/","title":{"rendered":"BBC Radio 1 Breakfast Show hits lowest ever ratings"},"content":{"rendered":"<h6><span style=\"font-weight: 400\">Words: Marija Tomsone | Subbing: Tracey Popoola<\/span><\/h6>\n<h3><span style=\"font-weight: 400\">BBC Radio 1 Breakfast Show\u2019s ratings fall dramatically as \u201cyoung people don\u2019t consume as much radio as they used to\u201d.<\/span><\/h3>\n<p><span style=\"font-weight: 400\">The Breakfast Show, run by Nick Grimshaw attracted 5.3 million listeners over the age of 10 in three months to the end of September. This is the lowest figure since the beginning of the RAJAR data collection in 1992. The number is also believed to be the lowest since the breakfast show\u2019s debut in 1967. <\/span><\/p>\n<p><span style=\"font-weight: 400\">The programme, which has been hosted by Grimshaw for the past five years, had attracted 7 million listeners back in September 2012 when he took over the show.<\/span><\/p>\n<div id=\"attachment_15157\" style=\"width: 1034px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-15157\" class=\"wp-image-15157 size-full\" src=\"http:\/\/blog.westminster.ac.uk\/thevoiceoflondon\/wp-content\/uploads\/sites\/64\/2017\/10\/8079507154_f3d63c3a62_b-1.jpg\" alt=\"\" width=\"1024\" height=\"682\" \/><p id=\"caption-attachment-15157\" class=\"wp-caption-text\">Nick Grimshaw at the BBC Radio 1<\/p><\/div>\n<p><span style=\"font-weight: 400\">The BBC backs Nick Grimshaw, saying that \u201cthe show is still relevant as ever. It is still the number one breakfast show for young people, but they don\u2019t consume as much traditional radio as they used to\u201d. \u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400\">Radio 1\u2019s overall ratings, however, have experienced an increase with weekly ratings going from 9.58 million to 9.6 million listeners. Last month Radio 1 celebrated its 50th anniversary by launching a pop-up radio station called Radio 1 Vintage run by Nick Grimshaw and Tony Blackburn. <\/span><\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Words: Marija Tomsone | Subbing: Tracey Popoola BBC Radio 1 Breakfast Show\u2019s ratings fall dramatically as \u201cyoung people don\u2019t consume as much radio as they used to\u201d. 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