{"id":16484,"date":"2017-11-02T18:00:19","date_gmt":"2017-11-02T18:00:19","guid":{"rendered":"http:\/\/thevoiceoflondon.co.uk\/?p=16484"},"modified":"2017-11-02T18:00:19","modified_gmt":"2017-11-02T18:00:19","slug":"all-the-secrets-of-a-successful-makeup-shopping-expedition","status":"publish","type":"post","link":"https:\/\/blog.westminster.ac.uk\/thevoiceoflondon\/all-the-secrets-of-a-successful-makeup-shopping-expedition\/","title":{"rendered":"All the secrets of a successful makeup shopping expedition"},"content":{"rendered":"<h3><strong>Iulia Cristica, an expert makeup artist will give you all the tricks to how to choose the best quality cosmetics products in drugstores.<\/strong><\/h3>\n<div id=\"attachment_20253\" style=\"width: 3010px\" class=\"wp-caption aligncenter\"><a href=\"http:\/\/blog.westminster.ac.uk\/thevoiceoflondon\/wp-content\/uploads\/sites\/64\/2017\/11\/body-image-1-2.jpg\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-20253\" class=\"wp-image-20253 size-full\" src=\"http:\/\/blog.westminster.ac.uk\/thevoiceoflondon\/wp-content\/uploads\/sites\/64\/2017\/11\/body-image-1-2.jpg\" alt=\"\" width=\"3000\" height=\"2000\" \/><\/a><p id=\"caption-attachment-20253\" class=\"wp-caption-text\">Photo by Madalina Corjuc with a Boots store<\/p><\/div>\n<p>There you are, in front of Boots, juggling the tension with your high hopes and thinking: \u201cAm I going to get it right this time?\u201d You already have an impressive collection of chalky eyeshadows, runny foundations and lipsticks that fade faster than your money on a trip to Topshop. And God knows you are not in the mood for another useless purchase.<\/p>\n<p>As you enter the store, more than 10 foundation brands are winking at you and you could swear all the mascaras in the shop are whispering your name. Suddenly, it hits you: you cannot sample all those products, and this, my lovelies, is the climax of your nightmare. You cannot win this battle of decisions by reading amateur reviews and watching sponsored YouTube videos.<\/p>\n<p>Iulia Cristica is a Romanian makeup artist with an A-List clientele. She worked with models like Valentina Pelinel or M\u0103d\u0103lina Dr\u0103ghici, popular fashion bloggers and influencers such as <a href=\"https:\/\/www.alinaceusan.com\/\">Alina Ceu\u0219an<\/a> and fashion magazines including Elle and Glamour. She is here to help you through the chaos that are these drugstores.<\/p>\n<p>Now, let\u2019s take a look inside your makeup bag, shall we?<\/p>\n<p>https:\/\/www.instagram.com\/p\/BZ8b_INhnDd\/?taken-by=lorealmakeup<\/p>\n<p>First thing first: the foundation. We already know that choosing foundation is like playing Russian roulette &#8211; you either get pretty or you get Chucky. This is why it is essential to know your skin type. If you are unsure about it, <a href=\"https:\/\/4screens.net\/e\/59fb10793e2460010085aaed\">take this quiz <\/a>that will help you figure it out.<\/p>\n<p>Once you know your skin type, it is time to learn how to test correctly the foundation.<\/p>\n<p>\u201cTo test out the foundation shade and properly match it with your skin tone it\u2019s best to apply it directly on the face, particularly on the jawline. Apply a small amount of product and massage it into the skin. If the foundation looks blotchy, it means you picked the wrong shade.\u201d explains Cristica.<\/p>\n<p>To make sure you will definitely not mess up your next shopping session, below is a video with all the testing tips you need to know.<\/p>\n<p><iframe loading=\"lazy\" title=\"Makeup Testing Tips\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/wvg-FAGS0ow?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n<p>A perfectly matched foundation does not necessarily imply that you have chosen the best one for you. The makeup artist advises that before purchasing the product, you need to consider a lot of different aspects: the foundation\u2019s texture, its coverage (light, medium or full) and if it matches your undertone (cool, warm or neutral). It is also important to check if the <a href=\"http:\/\/www.byrdie.co.uk\/best-drugstore-foundation\/slide4\">foundation brand<\/a> is well regarded in the makeup community.<\/p>\n<p>If you have a dry skin, try to go for a liquid foundation with an oil-based formula. It will cover your imperfections as well as hydrate your face. For an oily skin, look for a powder (or compact) foundation or an oil-free liquid foundation. As it is formulated with water, it will balance your facial oils. A normal skin, on the other hand, can be pleased with any type of foundation, just <a href=\"https:\/\/www.liveabout.com\/types-of-makeup-foundations-346071\">take your pick<\/a>.<\/p>\n<p>Cristica says that \u201cthe quality of a foundation depends on its ingredients\u201d. Ask yourself whether you have an acne-prone skin or a flaky skin and buy a foundation containing ingredients that will not worsen your problem. Also, a high-quality foundation \u201cwon\u2019t look cakey on your face and won\u2019t dehydrate your skin.\u201d<\/p>\n<p>https:\/\/www.instagram.com\/p\/BcK7x7iAgHk\/?taken-by=maxfactor<\/p>\n<p>For spectacular makeup results, a flawless complexion can always be complemented with an eyeshadow.\u00a0But eyeshadows are a risky business. Too many times, the colours are either too faint and do not stick on the eyelids, or they are exaggeratedly pigmented and cannot be tamed.<\/p>\n<p>\u201cA good eyeshadow will have intense pigments and a buildable colour. It won\u2019t be too powdery and won\u2019t fallout all over your face.\u201d points out the makeup artist. \u201cA bad one will crumble easily and will be difficult to apply on the eyelids.\u201d<\/p>\n<p>Test carefully the eyeshadow on your skin and pay attention to the pigment. Make sure it is authentic, does not have a bad smell and it is blendable. For a day makeup \u201copt out for a subtle matte shadow\u201d. For the nights out, the glittery eyeshadow can be a pretty good look.<\/p>\n<p>https:\/\/www.instagram.com\/p\/BXF9sQxF0Vo\/?taken-by=revlon_uk<\/p>\n<p>What better way to finish your makeup than with a Bambi-eyes-mascara effect? Cristica suggests choosing \u201ca smudge-proof mascara with rich pigments\u201d and avoid \u201ccloggy mascaras\u201d that do not stay put. Besides this, you can go for whatever mascara brush that makes you happy.<\/p>\n<p>https:\/\/www.instagram.com\/p\/Bbbtc0rgSaN\/?taken-by=bourjois_uk<\/p>\n<p>The choice of lipsticks is also very important, especially if you aspire to pull off a Lily Collins red lip. The makeup artist suggests looking for a formula that \u201cdoesn\u2019t feel dry when you\u2019re applying it and stays in place\u201d.<\/p>\n<p>And voil\u00e0! You now have the knowledge to enter the drugstores\u2019 cosmetic jungle and come out looking like a stunning amazon.<\/p>\n<p><strong>Words: Madalina Corjuc | Subbing: Victoire Bret <\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Iulia Cristica, an expert makeup artist will give you all the tricks to how to choose the best quality cosmetics products in drugstores. There you are, in front of Boots, juggling the tension with your&#8230;<\/p>\n","protected":false},"author":476,"featured_media":20254,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[12,51,52],"tags":[930,1966,2235,2486,3718,3934,3935,4015,5612,6007],"class_list":["post-16484","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-beauty","category-fashion","category-featured","tag-boots","tag-drugstore","tag-eyeshadow","tag-foundation","tag-lipstick","tag-makeup","tag-makeup-artist","tag-mascara","tag-shopping","tag-superdrug"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/blog.westminster.ac.uk\/thevoiceoflondon\/wp-json\/wp\/v2\/posts\/16484","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/blog.westminster.ac.uk\/thevoiceoflondon\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blog.westminster.ac.uk\/thevoiceoflondon\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blog.westminster.ac.uk\/thevoiceoflondon\/wp-json\/wp\/v2\/users\/476"}],"replies":[{"embeddable":true,"href":"https:\/\/blog.westminster.ac.uk\/thevoiceoflondon\/wp-json\/wp\/v2\/comments?post=16484"}],"version-history":[{"count":0,"href":"https:\/\/blog.westminster.ac.uk\/thevoiceoflondon\/wp-json\/wp\/v2\/posts\/16484\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/blog.westminster.ac.uk\/thevoiceoflondon\/wp-json\/wp\/v2\/media\/20254"}],"wp:attachment":[{"href":"https:\/\/blog.westminster.ac.uk\/thevoiceoflondon\/wp-json\/wp\/v2\/media?parent=16484"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blog.westminster.ac.uk\/thevoiceoflondon\/wp-json\/wp\/v2\/categories?post=16484"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blog.westminster.ac.uk\/thevoiceoflondon\/wp-json\/wp\/v2\/tags?post=16484"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}