{"id":18421,"date":"2017-11-12T23:24:38","date_gmt":"2017-11-12T23:24:38","guid":{"rendered":"http:\/\/thevoiceoflondon.co.uk\/?p=18421"},"modified":"2017-11-12T23:24:38","modified_gmt":"2017-11-12T23:24:38","slug":"christmas-ads-2017-whats-your-favourite","status":"publish","type":"post","link":"https:\/\/blog.westminster.ac.uk\/thevoiceoflondon\/christmas-ads-2017-whats-your-favourite\/","title":{"rendered":"Christmas Ads 2017: what&#8217;s your favourite?"},"content":{"rendered":"<p>London sparkles proudly, wrapped in Christmas lights. Dazzling branches and trees invade every corner of every store, covered in fluffy polyester snow. Cheerful music has been playing uninterruptedly since September. You leave trails of golden powder behind you as you leave a store.<\/p>\n<p>Nevertheless, the festive season does not begin until we see the Christmas ads. Now that Sainsbury&#8217;s and Waitrose have released their adverts, we can officially put on our proverbial Santa hats.<\/p>\n<h3>Sainsbury&#8217;s &#8211; EveryBitofChristmas<\/h3>\n<p>Sainsbury&#8217;s dared to use a karaoke Christmas song and Twitter users are not impressed:<\/p>\n<p>https:\/\/twitter.com\/andycluer\/status\/929795253779001344<\/p>\n<blockquote class=\"twitter-tweet\" data-width=\"500\" data-dnt=\"true\">\n<p lang=\"en\" dir=\"ltr\">What I imagine Kermit doing when he watched the finished product <a href=\"https:\/\/twitter.com\/hashtag\/sainsburys?src=hash&amp;ref_src=twsrc%5Etfw\">#sainsburys<\/a> <a href=\"https:\/\/twitter.com\/hashtag\/ChristmasAdvert?src=hash&amp;ref_src=twsrc%5Etfw\">#ChristmasAdvert<\/a> <a href=\"https:\/\/t.co\/KGtuJ4Wdv4\">pic.twitter.com\/KGtuJ4Wdv4<\/a><\/p>\n<p>&mdash; Andrew Maymand (@AMaymand) <a href=\"https:\/\/twitter.com\/AMaymand\/status\/929802137512669186?ref_src=twsrc%5Etfw\">November 12, 2017<\/a><\/p><\/blockquote>\n<p><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script><\/p>\n<p>https:\/\/twitter.com\/AdamJW93\/status\/929795000455651330<\/p>\n<p>However, someone is willing it give it a chance:<\/p>\n<p>https:\/\/twitter.com\/NivanaJade\/status\/929812331806253059<\/p>\n<p>https:\/\/twitter.com\/PrehistoricCat\/status\/929795004029128704<\/p>\n<p>&nbsp;<\/p>\n<p><iframe loading=\"lazy\" title=\"#everybitofChristmas | Sainsbury&#039;s Ad | Christmas 2017\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/WU50dLLy7Cw?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n<h3>Waitrose &#8211; #ChristmasTogether<\/h3>\n<p><span style=\"font-weight: 400\">Waitrose\u2019s ad, launched this morning, features a community brought together by a snowstorm resulting in \u00a0impromptu festivities in a pub. How WalesOnline reports, <\/span><span style=\"font-weight: 400\">Waitrose customer director Martin George said: &#8220;Food plays an essential role in bringing people together. As our ad depicts, eating together is a way to share not just food but friendship and community spirit.&#8221;<\/span><\/p>\n<p><a href=\"https:\/\/youtu.be\/DJZbo5ohVGs\">https:\/\/youtu.be\/DJZbo5ohVGs<\/a><\/p>\n<p>&nbsp;<\/p>\n<h3>John Lewis &#8211; #MozTheMonster<\/h3>\n<p>The \u00a37m John Lewis&#8217; Ad, BBC reports,\u00a0was directed by Oscar-winning Michel Gondry. Moz, a friendly monster, lives under the bed of Joe, a kid who has difficulty sleeping. The two, after a cautious approach, begin a nocturnal friendship that leaves Joe exhausted. On Christmas day, he receives a lamp from the monster to help him fall asleep in the darkness. When Joe switches on the lamp and peeks under his bed, Moz has disappeared. But switching off the lamp is enough to hear Moz sleeping under Joe&#8217;s bed.<\/p>\n<p><a href=\"https:\/\/youtu.be\/Jw1Y-zhQURU\">https:\/\/youtu.be\/Jw1Y-zhQURU<\/a><\/p>\n<p>#MozTheMonster hashtag on Twitter got different responses.<\/p>\n<p><a href=\"https:\/\/twitter.com\/JustScruff\/status\/928900772313440256\">https:\/\/twitter.com\/JustScruff\/status\/928900772313440256<\/a><\/p>\n<blockquote class=\"twitter-tweet\" data-width=\"500\" data-dnt=\"true\">\n<p lang=\"en\" dir=\"ltr\"><a href=\"https:\/\/twitter.com\/hashtag\/mozthemonster?src=hash&amp;ref_src=twsrc%5Etfw\">#mozthemonster<\/a> I don\u2019t get it \ud83d\udc40<\/p>\n<p>&mdash; Harry Judd (@mcflyharry) <a href=\"https:\/\/twitter.com\/mcflyharry\/status\/928985866130862082?ref_src=twsrc%5Etfw\">November 10, 2017<\/a><\/p><\/blockquote>\n<p><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script><\/p>\n<blockquote class=\"twitter-tweet\" data-width=\"500\" data-dnt=\"true\">\n<p lang=\"en\" dir=\"ltr\"><a href=\"https:\/\/twitter.com\/hashtag\/MozTheMonster?src=hash&amp;ref_src=twsrc%5Etfw\">#MozTheMonster<\/a> is absolutely adorable <a href=\"https:\/\/twitter.com\/JohnLewisRetail?ref_src=twsrc%5Etfw\">@johnlewisretail<\/a> it actually made me well up<\/p>\n<p>&mdash; Paloma Faith (@Palomafaith) <a href=\"https:\/\/twitter.com\/Palomafaith\/status\/929444994611544064?ref_src=twsrc%5Etfw\">November 11, 2017<\/a><\/p><\/blockquote>\n<p><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script><\/p>\n<p>There was who complained about Moz&#8217;s puppet:<\/p>\n<blockquote class=\"twitter-tweet\" data-width=\"500\" data-dnt=\"true\">\n<p lang=\"en\" dir=\"ltr\">The new <a href=\"https:\/\/twitter.com\/hashtag\/MozTheMonster?src=hash&amp;ref_src=twsrc%5Etfw\">#MozTheMonster<\/a> toy from <a href=\"https:\/\/twitter.com\/hashtag\/JohnLewis?src=hash&amp;ref_src=twsrc%5Etfw\">#JohnLewis<\/a> reminds me about the struggles of online dating&#8230; <a href=\"https:\/\/twitter.com\/hashtag\/ExpectationVsReality?src=hash&amp;ref_src=twsrc%5Etfw\">#ExpectationVsReality<\/a> \ud83d\ude02\ud83d\ude48 <a href=\"https:\/\/t.co\/srdRNSkcMq\">pic.twitter.com\/srdRNSkcMq<\/a><\/p>\n<p>&mdash; Sam Quek (@SamanthaQuek) <a href=\"https:\/\/twitter.com\/SamanthaQuek\/status\/928998982499618816?ref_src=twsrc%5Etfw\">November 10, 2017<\/a><\/p><\/blockquote>\n<p><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script><\/p>\n<p>And who went political:<\/p>\n<blockquote class=\"twitter-tweet\" data-width=\"500\" data-dnt=\"true\">\n<p lang=\"en\" dir=\"ltr\">Brilliant cartoon in today&#39;s Evening Standard. <a href=\"https:\/\/twitter.com\/hashtag\/MozTheMonster?src=hash&amp;ref_src=twsrc%5Etfw\">#MozTheMonster<\/a> <a href=\"https:\/\/twitter.com\/hashtag\/BozTheMonster?src=hash&amp;ref_src=twsrc%5Etfw\">#BozTheMonster<\/a> <a href=\"https:\/\/t.co\/TQNgw8ayRS\">pic.twitter.com\/TQNgw8ayRS<\/a><\/p>\n<p>&mdash; Andrew Bloch (@AndrewBloch) <a href=\"https:\/\/twitter.com\/AndrewBloch\/status\/928960501811474435?ref_src=twsrc%5Etfw\">November 10, 2017<\/a><\/p><\/blockquote>\n<p><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script><\/p>\n<h3>Tesco &#8211; #EveryonesWelcome<\/h3>\n<p>Celebration of diversity was the central focus in Tesco&#8217;s 2017 Ad. However, the Muslim family portrayed in the Ad raised some divergences:<\/p>\n<p>https:\/\/twitter.com\/Scott_1690_\/status\/929826598261542913<\/p>\n<blockquote class=\"twitter-tweet\" data-width=\"500\" data-dnt=\"true\">\n<p lang=\"en\" dir=\"ltr\">Tesco \u2013 why are you including a Muslim family in your Christmas advert if you\u2019re not going to sell halal turkey?<\/p>\n<p>My piece on the <a href=\"https:\/\/twitter.com\/Tesco?ref_src=twsrc%5Etfw\">@Tesco<\/a> Christmas advert for <a href=\"https:\/\/twitter.com\/IndyVoices?ref_src=twsrc%5Etfw\">@IndyVoices<\/a> <a href=\"https:\/\/twitter.com\/Independent?ref_src=twsrc%5Etfw\">@Independent<\/a> <a href=\"https:\/\/t.co\/SuaoiHtnKB\">https:\/\/t.co\/SuaoiHtnKB<\/a><\/p>\n<p>&mdash; Nafisa Bakkar (@NafisaBakkar) <a href=\"https:\/\/twitter.com\/NafisaBakkar\/status\/929684201695260673?ref_src=twsrc%5Etfw\">November 12, 2017<\/a><\/p><\/blockquote>\n<p><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script><\/p>\n<p>However, others appreciated the ad:<\/p>\n<blockquote class=\"twitter-tweet\" data-width=\"500\" data-dnt=\"true\">\n<p lang=\"en\" dir=\"ltr\">Viewers have complained about the Tesco Christmas advert featuring a Muslim family. Is this proof of anti-Muslim rhetoric still being present in our country despite attempts to integrate? <a href=\"https:\/\/t.co\/ipbhKL8I3y\">pic.twitter.com\/ipbhKL8I3y<\/a><\/p>\n<p>&mdash; LBC (@LBC) <a href=\"https:\/\/twitter.com\/LBC\/status\/929606993870053376?ref_src=twsrc%5Etfw\">November 12, 2017<\/a><\/p><\/blockquote>\n<p><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script><\/p>\n<p>https:\/\/twitter.com\/Sofie_PS\/status\/929372528128266241<\/p>\n<p>&nbsp;<\/p>\n<p><iframe loading=\"lazy\" title=\"Turkey, Every Which Way | Tesco #EveryonesWelcome\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/qSUkAURUU1I?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n<p>&nbsp;<\/p>\n<h3>Asda &#8211; Best Christmas Ever<\/h3>\n<p>Asda sees a girl entering the &#8220;Imaginarium&#8221;, Wonderland-like food factory that prepares Christmas treats with magical creatures in startling sceneries. The ad, however, is fairly limited to showcasing\u00a0Asda&#8217;s Christmas products, a bit dry of emotion in comparison.<\/p>\n<p><a href=\"https:\/\/youtu.be\/Rd9wKCy1pAE\">https:\/\/youtu.be\/Rd9wKCy1pAE<\/a><\/p>\n<p>&nbsp;<\/p>\n<h3>Marks &amp; Spencer &#8211; Paddington &amp; The Christmas Visitor<\/h3>\n<p>Appreantly, Paddington Bear conquered the love of the Brits this year:<\/p>\n<blockquote class=\"twitter-tweet\" data-width=\"500\" data-dnt=\"true\">\n<p lang=\"en\" dir=\"ltr\">The <a href=\"https:\/\/twitter.com\/sainsburys?ref_src=twsrc%5Etfw\">@sainsburys<\/a> Christmas advert gets a no from me. <a href=\"https:\/\/twitter.com\/marksandspencer?ref_src=twsrc%5Etfw\">@marksandspencer<\/a> has won the big battle this year! <a href=\"https:\/\/twitter.com\/hashtag\/lovethebear?src=hash&amp;ref_src=twsrc%5Etfw\">#lovethebear<\/a> \ud83d\udc9e<\/p>\n<p>With <a href=\"https:\/\/twitter.com\/AldiUK?ref_src=twsrc%5Etfw\">@AldiUK<\/a> and <a href=\"https:\/\/twitter.com\/Debenhams?ref_src=twsrc%5Etfw\">@Debenhams<\/a> as runners up imo \ud83c\udf84\ud83c\udf85\ud83c\udffc<\/p>\n<p>&mdash; Traybo77 (@Traybo77) <a href=\"https:\/\/twitter.com\/Traybo77\/status\/929804975777239041?ref_src=twsrc%5Etfw\">November 12, 2017<\/a><\/p><\/blockquote>\n<p><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script><\/p>\n<p>https:\/\/twitter.com\/SInghamOfficial\/status\/928207227827228672<\/p>\n<blockquote class=\"twitter-tweet\" data-width=\"500\" data-dnt=\"true\">\n<p lang=\"en\" dir=\"ltr\">My finished Artwork of Paddington Bear \ud83c\udfa8\ud83d\udc3b\ud83c\udf5e\ud83c\udf4a<br \/>I \ud83d\udc9b Paddington\ud83d\ude0a<br \/>Created with Copic Markers &amp; Prismacolors on tan paper<a href=\"https:\/\/twitter.com\/paddingtonbear?ref_src=twsrc%5Etfw\">@paddingtonbear<\/a> <a href=\"https:\/\/twitter.com\/hashtag\/Paddington2?src=hash&amp;ref_src=twsrc%5Etfw\">#Paddington2<\/a> <a href=\"https:\/\/twitter.com\/hashtag\/PaddingtonBear?src=hash&amp;ref_src=twsrc%5Etfw\">#PaddingtonBear<\/a> <a href=\"https:\/\/twitter.com\/hashtag\/Paddington?src=hash&amp;ref_src=twsrc%5Etfw\">#Paddington<\/a> <a href=\"https:\/\/twitter.com\/hashtag\/lovethebear?src=hash&amp;ref_src=twsrc%5Etfw\">#lovethebear<\/a> <a href=\"https:\/\/twitter.com\/marksandspencer?ref_src=twsrc%5Etfw\">@marksandspencer<\/a> <a href=\"https:\/\/twitter.com\/PaddingtonMovie?ref_src=twsrc%5Etfw\">@PaddingtonMovie<\/a> <a href=\"https:\/\/twitter.com\/HackedOffHugh?ref_src=twsrc%5Etfw\">@HackedOffHugh<\/a> <a href=\"https:\/\/twitter.com\/StudiocanalUK?ref_src=twsrc%5Etfw\">@StudiocanalUK<\/a> <a href=\"https:\/\/twitter.com\/copicmarker?ref_src=twsrc%5Etfw\">@copicmarker<\/a> <a href=\"https:\/\/twitter.com\/hashtag\/BenWhishaw?src=hash&amp;ref_src=twsrc%5Etfw\">#BenWhishaw<\/a> <a href=\"https:\/\/t.co\/i5mmvv5zU7\">pic.twitter.com\/i5mmvv5zU7<\/a><\/p>\n<p>&mdash; Cathy&#39;s Art Palace (@CathysArtPalace) <a href=\"https:\/\/twitter.com\/CathysArtPalace\/status\/929705700779085824?ref_src=twsrc%5Etfw\">November 12, 2017<\/a><\/p><\/blockquote>\n<p><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script><\/p>\n<p>&nbsp;<\/p>\n<p><iframe loading=\"lazy\" title=\"M&amp;S Christmas TV Ad 2017 | Paddington &amp; The Christmas Visitor #LoveTheBear\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/KfaSxIkLslE?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n<p>&nbsp;<\/p>\n<h3>Argos &#8211; #ReadyForTakeOff<\/h3>\n<p><iframe loading=\"lazy\" title=\"The Argos Christmas TV ad 2017 - #ReadyForTakeOff\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/WNqm-sgz86Y?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n<h3><\/h3>\n<h3>Morrisons &#8211; Free from<\/h3>\n<p><iframe loading=\"lazy\" title=\"Free From | Christmas Ad 2017 | Morrisons\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/tgORQLTshDI?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n<p>&nbsp;<\/p>\n<h3>Aldi<\/h3>\n<p><iframe loading=\"lazy\" title=\"Aldi Christmas TV Advert 2017\" width=\"500\" height=\"375\" src=\"https:\/\/www.youtube.com\/embed\/UJQG2lqm5ek?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n<p>&nbsp;<\/p>\n<h3>Sky<\/h3>\n<p>https:\/\/youtu.be\/LXYV5CzdOiI<\/p>\n<p>&nbsp;<\/p>\n<p>Words: Giulia Trinci | Subbing: Milica Cosic<\/p>\n","protected":false},"excerpt":{"rendered":"<p>London sparkles proudly, wrapped in Christmas lights. Dazzling branches and trees invade every corner of every store, covered in fluffy polyester snow. Cheerful music has been playing uninterruptedly since September. You leave trails of golden&#8230;<\/p>\n","protected":false},"author":476,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[56],"tags":[331,396,1332,3991,5406,5676,6141,6566,6789],"class_list":["post-18421","post","type-post","status-publish","format-standard","hentry","category-food","tag-ads","tag-aldi","tag-christmas","tag-marksspencer","tag-sainsburys","tag-sky","tag-tesco","tag-underthebed","tag-waitrose"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/blog.westminster.ac.uk\/thevoiceoflondon\/wp-json\/wp\/v2\/posts\/18421","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/blog.westminster.ac.uk\/thevoiceoflondon\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blog.westminster.ac.uk\/thevoiceoflondon\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blog.westminster.ac.uk\/thevoiceoflondon\/wp-json\/wp\/v2\/users\/476"}],"replies":[{"embeddable":true,"href":"https:\/\/blog.westminster.ac.uk\/thevoiceoflondon\/wp-json\/wp\/v2\/comments?post=18421"}],"version-history":[{"count":0,"href":"https:\/\/blog.westminster.ac.uk\/thevoiceoflondon\/wp-json\/wp\/v2\/posts\/18421\/revisions"}],"wp:attachment":[{"href":"https:\/\/blog.westminster.ac.uk\/thevoiceoflondon\/wp-json\/wp\/v2\/media?parent=18421"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blog.westminster.ac.uk\/thevoiceoflondon\/wp-json\/wp\/v2\/categories?post=18421"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blog.westminster.ac.uk\/thevoiceoflondon\/wp-json\/wp\/v2\/tags?post=18421"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}