{"id":21286,"date":"2017-12-13T17:16:11","date_gmt":"2017-12-13T17:16:11","guid":{"rendered":"http:\/\/thevoiceoflondon.co.uk\/?p=21286"},"modified":"2017-12-13T17:16:11","modified_gmt":"2017-12-13T17:16:11","slug":"young-creative-and-paying-the-rent","status":"publish","type":"post","link":"https:\/\/blog.westminster.ac.uk\/thevoiceoflondon\/young-creative-and-paying-the-rent\/","title":{"rendered":"Young, creative and paying the rent"},"content":{"rendered":"<h4>Joining me is Sweeney, DJ and producer also known as <a href=\"https:\/\/soundcloud.com\/howsonsgroove\">Howson&#8217;s Groove <\/a>from South East London, who gives me a glimpse into the realities of being a young creative. And music lecturer from Westminster University,\u00a0Kienda Hoji, gives some expert advise on what it takes to get noticed.<\/h4>\n<p>With soaring rent, bills to pay the city has never been such an expensive place to live. How do you survive as an up-and-coming artist?<\/p>\n<p>Sweeney tells The Voice of London that often, you won&#8217;t get paid for what you do, &#8220;but you do it anyway because it&#8217;s what you love doing.&#8221;<\/p>\n<p><iframe loading=\"lazy\" title=\"Boean - What You Do (Howson&#039;s Groove Remix)\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/MDE5Uw7xORs?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n<p>Sometimes you might just get noticed out of luck, which is helped by networking and entering the right circles.<\/p>\n<p>Sweeney tells The Voice of London:<\/p>\n<p>&#8220;You&#8217;ll be surprised about how the people you meet now could give you unexpected opportunities in the future.&#8221;<\/p>\n<p><a href=\"https:\/\/soundcloud.com\/howsonsgroove\">Howson&#8217;s Groove<\/a> talks about the bizarre connections that got him signed to <a href=\"http:\/\/www.anglomanagement.co.uk\/\">Anglo Management<\/a>, and how he ended up performing in France because of an interaction in ski shop. Find out how it all came about here:<\/p>\n<p><iframe loading=\"lazy\" title=\"Aspiring artists by Voice of London\" width=\"500\" height=\"400\" scrolling=\"no\" frameborder=\"no\" src=\"https:\/\/w.soundcloud.com\/player\/?visual=true&#038;url=https%3A%2F%2Fapi.soundcloud.com%2Ftracks%2F368914034&#038;show_artwork=true&#038;maxheight=750&#038;maxwidth=500\"><\/iframe><\/p>\n<p>Kiendra Hoji says that,<\/p>\n<p>&#8220;Students often end up in the business side of the music industry.&#8221;<\/p>\n<p>Kiendra has a background in AMC Records, when the internet wasn&#8217;t a way to of getting noticed. He tells the Voice of London:<\/p>\n<p>&#8220;It was very difficult getting into the music industry back then, you had to play tricks to stand out, now we get emails from AR who are looking for young artists.&#8221;<\/p>\n<p>He goes on to tell The Voice of London:<\/p>\n<p>&#8220;Anyone can show the world their music through the internet, this has made things a hell of a lot easier.&#8221;<\/p>\n<p>Yet the internet opened up the doors to piracy, which cost the music industry a big cut to jobs and profit. Since illegal downloading site, Napster, emerged in 1999, music sales in the US dropped 47 percent, from $14.6 billion to $7.7 billion &#8211; according to <a href=\"https:\/\/www.musicbusinessworldwide.com\/why-does-the-riaa-hate-torrent-sites-so-much\/\">Music Business Worldwide.<\/a><\/p>\n<p>This was a huge blow to the industry, and to young artists who are trying to break through. A lack of jobs and finance leaves producers in a position where risks can&#8217;t be taken. The funds are therefore only available to established artists.<\/p>\n<p>This is the reality for many artists living in London, who work part-time jobs to keep a roof over their head, whilst doing what they love on the side. But the message is&#8230; crack on, keep going, and don&#8217;t give up.<\/p>\n<p>Words: Yasmin Dahnoun | Subbing:\u00a0Joshua Hornsey<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Joining me is Sweeney, DJ and producer also known as Howson&#8217;s Groove from South East London, who gives me a glimpse into the realities of being a young creative. 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