{"id":21649,"date":"2017-12-13T11:52:20","date_gmt":"2017-12-13T11:52:20","guid":{"rendered":"http:\/\/thevoiceoflondon.co.uk\/?p=21649"},"modified":"2017-12-13T11:52:20","modified_gmt":"2017-12-13T11:52:20","slug":"impossible-foods-and-beyond-meat-bite-the-future","status":"publish","type":"post","link":"https:\/\/blog.westminster.ac.uk\/thevoiceoflondon\/impossible-foods-and-beyond-meat-bite-the-future\/","title":{"rendered":"Impossible Foods and Beyond Meat: bite the future"},"content":{"rendered":"

Meet the meatless patties aiming to revolutionise the food market<\/em><\/p>\n

What if they told you that there is a burger that looks and tastes exactly like a burger, except that it does not include meat? The Impossible Foods <\/a>and Beyond Meat<\/a> SIlicon Valley startups seem to have made it happen. The days of flavourless seitan and mild tofu burgers are (almost) over, since the Beyond Meat CEO <\/span>announced<\/span><\/a> in October that he is planning to expand the meatless burgers to the UK in 2018.<\/span><\/p>\n

100% plant-based and already circulating in US restaurants from 2013, they claim to recall the whole meat experience in taste, look and smell. Needless to say, the public has welcomed the meatless burgers with enthusiasm.<\/span><\/p>\n

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@cloverfoodlab<\/a> I reached to the plate with my #impossibleburger<\/a> only to realize I had already finished it. I don't know if I've ever been this sad. Do you sell a double? #newfavoritesandwich<\/a> #legitimpossible<\/a><\/p>\n

— Paul Lurie (@plurie) December 1, 2017<\/a><\/p><\/blockquote>\n