{"id":22822,"date":"2018-10-19T15:11:04","date_gmt":"2018-10-19T14:11:04","guid":{"rendered":"http:\/\/thevoiceoflondon.co.uk\/?p=22822"},"modified":"2018-10-19T15:11:04","modified_gmt":"2018-10-19T14:11:04","slug":"no-bra-no-problem","status":"publish","type":"post","link":"https:\/\/blog.westminster.ac.uk\/thevoiceoflondon\/no-bra-no-problem\/","title":{"rendered":"No bra, no problem"},"content":{"rendered":"<p><b>There has been a decline in sales of underwired bras. This should come as no surprise since underwire bras do not have a good reputation: they are uncomfortable and often leave red welts on the skin. \u00a0\u00a0<\/b><\/p>\n<p><a href=\"https:\/\/www.instagram.com\/p\/Be28ZNwnjBZ\/?utm_source=ig_web_copy_link\">https:\/\/www.instagram.com\/p\/Be28ZNwnjBZ\/?utm_source=ig_web_copy_link<\/a><\/p>\n<p><span style=\"font-weight: 400\">More and more women are therefore opting for more comfortable option such as bralettes, crop tops and sportswear. Since retailers have confirmed there has been a rise in sales, Marks and Spencer has upped its number of bralette styles from 19 to 24, in sizes up to DD+.<\/span><\/p>\n<p><span style=\"font-weight: 400\">Asos, following the steps of Marks and Spencer, offers options in sizes up to 42GG, while New Look says its best selling bralette has a wide, elastic band to support larger breasts. <\/span><\/p>\n<p><span style=\"font-weight: 400\">The non-wired bra options have also become a megatrend of underwear-as-outerwear among millennials, but some older generations as well. Sports bras are often paired with leggings, while lacy bralettes with pencil skirts or high waisted jeans.<\/span><\/p>\n<p><a href=\"https:\/\/www.instagram.com\/p\/Bny6kc3nNG6\/?utm_source=ig_share_sheet&#038;igshid=1n8tvpqpa8e8w\">https:\/\/www.instagram.com\/p\/Bny6kc3nNG6\/?utm_source=ig_share_sheet&amp;igshid=1n8tvpqpa8e8w<\/a><\/p>\n<p><span style=\"font-weight: 400\">Soozie Jenkinson, head of design at M&amp;S, told <\/span><a href=\"https:\/\/www.bbc.co.uk\/news\/45572001\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400\">the BBC<\/span><\/a><span style=\"font-weight: 400\"> that bralettes &#8220;certainly become a lingerie drawer staple.&#8221;<\/span><\/p>\n<p><span style=\"font-weight: 400\">She continued explaining that there has been a shift in lingerie with a highlighted focus on comfort and enhancing the natural female silhouette. And that this is why bralettes and sports bras have become an essential go-to for many women.<\/span><\/p>\n<p><b>Words: Lucija Duzel | Subbing: Victoria Locke, Ruby Naldrett<\/b><\/p>\n","protected":false},"excerpt":{"rendered":"<p>There has been a decline in sales of underwired bras. This should come as no surprise since underwire bras do not have a good reputation: they are uncomfortable and often leave red welts on the&#8230;<\/p>\n","protected":false},"author":476,"featured_media":22855,"comment_status":"closed","ping_status":"open","sticky":true,"template":"","format":"standard","meta":{"footnotes":""},"categories":[51,82],"tags":[597,964,970,2285,3704,3895,4431,6568],"class_list":["post-22822","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-fashion","category-lifestyle","tag-asos","tag-bralette","tag-bras","tag-fashion","tag-lingerie","tag-ms","tag-new-look","tag-underwear"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/blog.westminster.ac.uk\/thevoiceoflondon\/wp-json\/wp\/v2\/posts\/22822","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/blog.westminster.ac.uk\/thevoiceoflondon\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blog.westminster.ac.uk\/thevoiceoflondon\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blog.westminster.ac.uk\/thevoiceoflondon\/wp-json\/wp\/v2\/users\/476"}],"replies":[{"embeddable":true,"href":"https:\/\/blog.westminster.ac.uk\/thevoiceoflondon\/wp-json\/wp\/v2\/comments?post=22822"}],"version-history":[{"count":0,"href":"https:\/\/blog.westminster.ac.uk\/thevoiceoflondon\/wp-json\/wp\/v2\/posts\/22822\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/blog.westminster.ac.uk\/thevoiceoflondon\/wp-json\/wp\/v2\/media\/22855"}],"wp:attachment":[{"href":"https:\/\/blog.westminster.ac.uk\/thevoiceoflondon\/wp-json\/wp\/v2\/media?parent=22822"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blog.westminster.ac.uk\/thevoiceoflondon\/wp-json\/wp\/v2\/categories?post=22822"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blog.westminster.ac.uk\/thevoiceoflondon\/wp-json\/wp\/v2\/tags?post=22822"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}