{"id":23172,"date":"2018-10-26T09:30:29","date_gmt":"2018-10-26T08:30:29","guid":{"rendered":"http:\/\/thevoiceoflondon.co.uk\/?p=23172"},"modified":"2018-10-26T09:30:29","modified_gmt":"2018-10-26T08:30:29","slug":"cutting-edge-razor-brand-billie-is-first-to-show-women-shaving-body-hair","status":"publish","type":"post","link":"https:\/\/blog.westminster.ac.uk\/thevoiceoflondon\/cutting-edge-razor-brand-billie-is-first-to-show-women-shaving-body-hair\/","title":{"rendered":"Cutting edge razor brand Billie is first to show women shaving body hair"},"content":{"rendered":"<p><strong>American brand Billie is the first brand to advertise women shaving with visible body hair.<\/strong><\/p>\n<div id=\"attachment_23174\" style=\"width: 750px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-23174\" class=\"wp-image-23174 size-large\" src=\"http:\/\/blog.westminster.ac.uk\/thevoiceoflondon\/wp-content\/uploads\/sites\/64\/2018\/10\/hanging-off-bed-billie-819x1024.jpg\" alt=\"\" width=\"740\" height=\"925\" \/><p id=\"caption-attachment-23174\" class=\"wp-caption-text\">#projectbodyhair shows women showing their unshaved bodies in support of Billie\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 Photo Billie Unsplash<\/p><\/div>\n<p>Billie has received praise on Twitter with users citing it as \u201crefreshing\u201d and \u201ccatered to women\u2019s needs not men\u2019s,\u201d\u00a0 Ads for men\u2019s razors have always shown men trimming beards whereas women\u2019s razor advertisements have shown women shaving smooth legs and \u201chaven\u2019t acknowledged female body hair,\u201d according to mybillie.com.<\/p>\n<blockquote class=\"twitter-tweet\" data-width=\"500\" data-dnt=\"true\">\n<p lang=\"en\" dir=\"ltr\">Yo I just saw an ad for Billie razors and I was so refreshed with their commercial. It depicted the razors actually shaving REAL HAIR and on armpits and toes and places women actually use razors? Also shaving the patches of skin visible in ripped jeans like we haven\u2019t all done it<\/p>\n<p>&mdash; kelly (@LouderVisuals) <a href=\"https:\/\/twitter.com\/LouderVisuals\/status\/1017654602236334080?ref_src=twsrc%5Etfw\">July 13, 2018<\/a><\/p><\/blockquote>\n<p><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script><\/p>\n<blockquote class=\"twitter-tweet\" data-width=\"500\" data-dnt=\"true\">\n<p lang=\"en\" dir=\"ltr\">I love my billie subscription service. I\u2019m in LOVE LOVE LOVE with their shaving cream and lotion. Their razors are catered to women\u2019s needs not men\u2019s. We aren\u2019t built the same way why\u2026 <a href=\"https:\/\/t.co\/jDkVoOqp41\">https:\/\/t.co\/jDkVoOqp41<\/a><\/p>\n<p>&mdash; Bee (@hottmessbee) <a href=\"https:\/\/twitter.com\/hottmessbee\/status\/1053782302969364480?ref_src=twsrc%5Etfw\">October 20, 2018<\/a><\/p><\/blockquote>\n<p><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script><\/p>\n<p>Billie aims to tackle <a href=\"https:\/\/www.listenmoneymatters.com\/the-pink-tax\/#\">\u201cPink Tax\u201d<\/a>\u00a0&#8211; the phenomenon of gender-based price discrimination in which women\u2019s products are priced higher. Serena Williams, who invested in Billie, told the Daily Edge, \u201cThe shaving industry is dominated by male brands which have traditionally overcharged and under-served women.\u201d<\/p>\n<p><a href=\"https:\/\/www.riftrefunds.co.uk\/blogs\/pink-tax-today-how-much-extra-do-women-and-girls-pay-for-everyday-essentials\">Research conducted by RIFT<\/a>, the Tax Refund specialists, showed that in the UK a pack of four disposable razors are 6.28% more expensive for women. Women also pay 10.63% more for deodorant than men.<\/p>\n<p>The company donates 1% of all revenue to women\u2019s causes around the world, including<a href=\"https:\/\/everymothercounts.org\/\"> Every Mother Counts<\/a>, a campaign for safer pregnancy and childbirth.<\/p>\n<p>Watch the Billie Razor advert below and let us know what you think on <a href=\"https:\/\/twitter.com\/TheVoiceofLond1\">Twitter<\/a> or <a href=\"https:\/\/www.instagram.com\/vol_news18\/?hl=en\">Instagram.<\/a><\/p>\n<p><iframe loading=\"lazy\" title=\"Project Body Hair by Billie\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/P4DDpS685iI?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n<p>&nbsp;<\/p>\n<p>Feature image Billie on Unsplash<\/p>\n<p>Words: Fiona Patterson<\/p>\n<p>Subbing: Sorcha Gilheaney<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>American brand Billie is the first brand to advertise women shaving with visible body hair. Billie has received praise on Twitter with users citing it as \u201crefreshing\u201d and \u201ccatered to women\u2019s needs not men\u2019s,\u201d\u00a0 Ads&#8230;<\/p>\n","protected":false},"author":476,"featured_media":23173,"comment_status":"closed","ping_status":"open","sticky":true,"template":"","format":"standard","meta":{"footnotes":""},"categories":[12,93,114,135],"tags":[],"class_list":["post-23172","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-beauty","category-news","category-society","category-uncategorized"],"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO 4.9.8 - aioseo.com -->\n\t<meta name=\"description\" content=\"American brand Billie is the first brand to advertise women shaving with visible body hair. #projectbodyhair shows women showing their unshaved bodies in support of Billie Photo Billie Unsplash Billie has received praise on Twitter with users citing it as \u201crefreshing\u201d and \u201ccatered\" 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15:06:22","updated":"2025-07-10 10:43:46","seo_analyzer_scan_date":null},"aioseo_breadcrumb":"<div class=\"aioseo-breadcrumbs\"><span class=\"aioseo-breadcrumb\">\n\t\t\t<a href=\"https:\/\/blog.westminster.ac.uk\/thevoiceoflondon\" title=\"Home\">Home<\/a>\n\t\t<\/span><span class=\"aioseo-breadcrumb-separator\">&raquo;<\/span><span class=\"aioseo-breadcrumb\">\n\t\t\t<a href=\"https:\/\/blog.westminster.ac.uk\/thevoiceoflondon\/category\/beauty\/\" title=\"Beauty\">Beauty<\/a>\n\t\t<\/span><span class=\"aioseo-breadcrumb-separator\">&raquo;<\/span><span class=\"aioseo-breadcrumb\">\n\t\t\tCutting edge razor brand Billie is first to show women shaving body hair\n\t\t<\/span><\/div>","aioseo_breadcrumb_json":[{"label":"Home","link":"https:\/\/blog.westminster.ac.uk\/thevoiceoflondon"},{"label":"Beauty","link":"https:\/\/blog.westminster.ac.uk\/thevoiceoflondon\/category\/beauty\/"},{"label":"Cutting edge razor brand Billie is first to show women shaving body 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