{"id":23488,"date":"2018-10-26T15:00:33","date_gmt":"2018-10-26T14:00:33","guid":{"rendered":"http:\/\/thevoiceoflondon.co.uk\/?p=23488"},"modified":"2018-10-26T15:00:33","modified_gmt":"2018-10-26T14:00:33","slug":"adidas-tfl-trainers-collaboration-launch","status":"publish","type":"post","link":"https:\/\/blog.westminster.ac.uk\/thevoiceoflondon\/adidas-tfl-trainers-collaboration-launch\/","title":{"rendered":"Love trains? Love trainers? Take a look at the new Adidas x TfL collection"},"content":{"rendered":"<p><strong>Adidas Originals and Transport for London have unveiled a new footwear collaboration to commemorate 15 years of the Oyster card &#8211; and they&#8217;re basically free.<\/strong><\/p>\n<p>Adidas and TfL are kicking off their partnership this weekend with three limited-edition shoes inspired by the anniversary of Oyster.<\/p>\n<p>The \u2018Oyster Club pack\u2019 consists of three iconic adidas silhouettes redesigned to convey a unique story from TfL\u2019s 18 year history: Temper Run, Continental 80 and ZX 500RM.<\/p>\n<div id='gallery-1' class='gallery galleryid-23488 gallery-columns-3 gallery-size-medium'><dl class='gallery-item'>\n\t\t\t<dt class='gallery-icon landscape'>\n\t\t\t\t<a href='https:\/\/blog.westminster.ac.uk\/thevoiceoflondon\/wp-content\/uploads\/sites\/64\/2018\/10\/EE7221_PRFTWLATBG_FI-1-scaled.jpg'><img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"225\" src=\"https:\/\/blog.westminster.ac.uk\/thevoiceoflondon\/wp-content\/uploads\/sites\/64\/2018\/10\/EE7221_PRFTWLATBG_FI-1-300x225.jpg\" class=\"attachment-medium size-medium\" alt=\"\" aria-describedby=\"gallery-1-23497\" srcset=\"https:\/\/blog.westminster.ac.uk\/thevoiceoflondon\/wp-content\/uploads\/sites\/64\/2018\/10\/EE7221_PRFTWLATBG_FI-1-300x225.jpg 300w, https:\/\/blog.westminster.ac.uk\/thevoiceoflondon\/wp-content\/uploads\/sites\/64\/2018\/10\/EE7221_PRFTWLATBG_FI-1-1024x768.jpg 1024w, https:\/\/blog.westminster.ac.uk\/thevoiceoflondon\/wp-content\/uploads\/sites\/64\/2018\/10\/EE7221_PRFTWLATBG_FI-1-768x576.jpg 768w, https:\/\/blog.westminster.ac.uk\/thevoiceoflondon\/wp-content\/uploads\/sites\/64\/2018\/10\/EE7221_PRFTWLATBG_FI-1-1536x1152.jpg 1536w, https:\/\/blog.westminster.ac.uk\/thevoiceoflondon\/wp-content\/uploads\/sites\/64\/2018\/10\/EE7221_PRFTWLATBG_FI-1-2048x1536.jpg 2048w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/><\/a>\n\t\t\t<\/dt>\n\t\t\t\t<dd class='wp-caption-text gallery-caption' id='gallery-1-23497'>\n\t\t\t\tAdidas x TfL Temper Run\n\t\t\t\t<\/dd><\/dl><dl class='gallery-item'>\n\t\t\t<dt class='gallery-icon landscape'>\n\t\t\t\t<a href='https:\/\/blog.westminster.ac.uk\/thevoiceoflondon\/wp-content\/uploads\/sites\/64\/2018\/10\/EE7223_PRFTWLATBG_FI-1-scaled.jpg'><img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"225\" src=\"https:\/\/blog.westminster.ac.uk\/thevoiceoflondon\/wp-content\/uploads\/sites\/64\/2018\/10\/EE7223_PRFTWLATBG_FI-1-300x225.jpg\" class=\"attachment-medium size-medium\" alt=\"\" aria-describedby=\"gallery-1-23498\" srcset=\"https:\/\/blog.westminster.ac.uk\/thevoiceoflondon\/wp-content\/uploads\/sites\/64\/2018\/10\/EE7223_PRFTWLATBG_FI-1-300x225.jpg 300w, https:\/\/blog.westminster.ac.uk\/thevoiceoflondon\/wp-content\/uploads\/sites\/64\/2018\/10\/EE7223_PRFTWLATBG_FI-1-1024x768.jpg 1024w, https:\/\/blog.westminster.ac.uk\/thevoiceoflondon\/wp-content\/uploads\/sites\/64\/2018\/10\/EE7223_PRFTWLATBG_FI-1-768x576.jpg 768w, https:\/\/blog.westminster.ac.uk\/thevoiceoflondon\/wp-content\/uploads\/sites\/64\/2018\/10\/EE7223_PRFTWLATBG_FI-1-1536x1152.jpg 1536w, https:\/\/blog.westminster.ac.uk\/thevoiceoflondon\/wp-content\/uploads\/sites\/64\/2018\/10\/EE7223_PRFTWLATBG_FI-1-2048x1536.jpg 2048w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/><\/a>\n\t\t\t<\/dt>\n\t\t\t\t<dd class='wp-caption-text gallery-caption' id='gallery-1-23498'>\n\t\t\t\tAdidas x TfL Continental 80\n\t\t\t\t<\/dd><\/dl><dl class='gallery-item'>\n\t\t\t<dt class='gallery-icon landscape'>\n\t\t\t\t<a href='https:\/\/blog.westminster.ac.uk\/thevoiceoflondon\/wp-content\/uploads\/sites\/64\/2018\/10\/EE7225_PRFTWLATBG_FI-1-scaled.jpg'><img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"225\" src=\"https:\/\/blog.westminster.ac.uk\/thevoiceoflondon\/wp-content\/uploads\/sites\/64\/2018\/10\/EE7225_PRFTWLATBG_FI-1-300x225.jpg\" class=\"attachment-medium size-medium\" alt=\"\" aria-describedby=\"gallery-1-23499\" srcset=\"https:\/\/blog.westminster.ac.uk\/thevoiceoflondon\/wp-content\/uploads\/sites\/64\/2018\/10\/EE7225_PRFTWLATBG_FI-1-300x225.jpg 300w, https:\/\/blog.westminster.ac.uk\/thevoiceoflondon\/wp-content\/uploads\/sites\/64\/2018\/10\/EE7225_PRFTWLATBG_FI-1-1024x768.jpg 1024w, https:\/\/blog.westminster.ac.uk\/thevoiceoflondon\/wp-content\/uploads\/sites\/64\/2018\/10\/EE7225_PRFTWLATBG_FI-1-768x576.jpg 768w, https:\/\/blog.westminster.ac.uk\/thevoiceoflondon\/wp-content\/uploads\/sites\/64\/2018\/10\/EE7225_PRFTWLATBG_FI-1-1536x1152.jpg 1536w, https:\/\/blog.westminster.ac.uk\/thevoiceoflondon\/wp-content\/uploads\/sites\/64\/2018\/10\/EE7225_PRFTWLATBG_FI-1-2048x1536.jpg 2048w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/><\/a>\n\t\t\t<\/dt>\n\t\t\t\t<dd class='wp-caption-text gallery-caption' id='gallery-1-23499'>\n\t\t\t\tAdidas x TfL ZX 500 RM\n\t\t\t\t<\/dd><\/dl><br style=\"clear: both\" \/>\n\t\t<\/div>\n\n<p>The trainers are \u00a380 a pair, and come packaged with an Oyster card topped up with \u00a380 of credit, making the shoes pretty much free if you can get your hands on one of the 1500 available pairs.<\/p>\n<p>Each pair is presented in bespoke Adidas packaging inspired by vintage underground posters honouring the heritage of the London Underground, alongside a premium leather Oyster card holder.<\/p>\n<p>This isn\u2019t the first foray into fashion for TfL, who previously released a line of trainers with Nike in 2016 centred around 100 years of the London Underground\u2019s iconic roundel logo and typeface.<\/p>\n<p>Graeme Craig, Director of Commercial Development at TfL said: \u201cThe Tube, its roundel and the Oyster card are all iconic symbols of London and this partnership shows how two world-renowned brands can work together to produce something truly original. Collaborations like this help provide vital funds that we invest in modernising the transport network for the benefit of all of our customers.\u201d<\/p>\n<p>The \u2018Oyster Club pack\u2019 will be released at the Adidas stores in Soho and Spitalfields this Saturday, October 27.<\/p>\n<p><strong>Words: Matty Hall | Subbing: Shruti Tangirala<\/strong><\/p>\n<p>Pictures courtesy of Transport for London.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Adidas Originals and Transport for London have unveiled a new footwear collaboration to commemorate 15 years of the Oyster card &#8211; and they&#8217;re basically free. Adidas and TfL are kicking off their partnership this weekend&#8230;<\/p>\n","protected":false},"author":476,"featured_media":23491,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[51,82],"tags":[328,2285,2474,3681],"class_list":["post-23488","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-fashion","category-lifestyle","tag-adidas","tag-fashion","tag-footwear","tag-lifestyle"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/blog.westminster.ac.uk\/thevoiceoflondon\/wp-json\/wp\/v2\/posts\/23488","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/blog.westminster.ac.uk\/thevoiceoflondon\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blog.westminster.ac.uk\/thevoiceoflondon\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blog.westminster.ac.uk\/thevoiceoflondon\/wp-json\/wp\/v2\/users\/476"}],"replies":[{"embeddable":true,"href":"https:\/\/blog.westminster.ac.uk\/thevoiceoflondon\/wp-json\/wp\/v2\/comments?post=23488"}],"version-history":[{"count":0,"href":"https:\/\/blog.westminster.ac.uk\/thevoiceoflondon\/wp-json\/wp\/v2\/posts\/23488\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/blog.westminster.ac.uk\/thevoiceoflondon\/wp-json\/wp\/v2\/media\/23491"}],"wp:attachment":[{"href":"https:\/\/blog.westminster.ac.uk\/thevoiceoflondon\/wp-json\/wp\/v2\/media?parent=23488"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blog.westminster.ac.uk\/thevoiceoflondon\/wp-json\/wp\/v2\/categories?post=23488"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blog.westminster.ac.uk\/thevoiceoflondon\/wp-json\/wp\/v2\/tags?post=23488"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}