{"id":25235,"date":"2018-11-08T17:00:43","date_gmt":"2018-11-08T17:00:43","guid":{"rendered":"http:\/\/thevoiceoflondon.co.uk\/?p=25235"},"modified":"2018-11-08T17:00:43","modified_gmt":"2018-11-08T17:00:43","slug":"the-countdown-is-over-the-hm-x-moschinos-blast-from-the-past-is-finally-here","status":"publish","type":"post","link":"https:\/\/blog.westminster.ac.uk\/thevoiceoflondon\/the-countdown-is-over-the-hm-x-moschinos-blast-from-the-past-is-finally-here\/","title":{"rendered":"The countdown is over: The H&M x Moschino\u2019s blast from the past is finally here"},"content":{"rendered":"

More high-street, than high-end<\/strong><\/p>\n

In the past, the fashion industry has promoted exclusivity and a bit of secrecy that only the upper class was able to reach. However, in the social media era, fashion has begun to capitalise on brand partnership or the so-called collaborations. These aspects help in boosting the brand’s identity and expanding target markets. A collaboration could be made between designers, influencers, artists or celebrities and it could change stereotypes for the brand, even if it\u2019s made for a single collection. This change in the fashion industry has allowed society to invest less and gain more as they pay lower prices for high quality.<\/p>\n

It wouldn\u2019t be a surprise for anyone to say that one of the most appreciated collaborations are launched by the Swedish retailer – H&M. Its fashion partnerships include well-known celebrities and designers such as Karl Lagerfeld, Stella McCartney, Versace, Isabel Marant, Alexander Wang, Balmain, Kenzo and Erdem. Today, H&M launched a collection with the brand perceived to be not for everyone\u2019s taste \u2013 Moschino.<\/p>\n

To gain a broader perspective on the topic, I have interviewed Tommy Tomova<\/a>, who is a fashion blogger that also works for a PR and luxury event organisation. The company recently took part in the opening of a Moschino boutique in Paris.<\/p>\n