{"id":26414,"date":"2018-11-22T10:00:49","date_gmt":"2018-11-22T10:00:49","guid":{"rendered":"http:\/\/thevoiceoflondon.co.uk\/?p=26414"},"modified":"2018-11-22T10:00:49","modified_gmt":"2018-11-22T10:00:49","slug":"netflix-is-testing-mobile-only-streaming","status":"publish","type":"post","link":"https:\/\/blog.westminster.ac.uk\/thevoiceoflondon\/netflix-is-testing-mobile-only-streaming\/","title":{"rendered":"Netflix is testing mobile-only streaming"},"content":{"rendered":"<p><b>The service will be limited to standard definition resolution and is being offered to customers in Malaysia for around $4 (\u00a33.17).<\/b><\/p>\n<p><span style=\"font-weight: 400\">This comes after Netflix <\/span><a href=\"https:\/\/economictimes.indiatimes.com\/industry\/media\/entertainment\/netflix-will-not-lower-its-subscription-prices-in-india-ceo-reed-hastings\/videoshow\/66592479.cms\"><span style=\"font-weight: 400\">announced<\/span><\/a><span style=\"font-weight: 400\"> it would test lower-priced services in Asia, along with expanding the cultural diversity of the content. <\/span><\/p>\n<p><span style=\"font-weight: 400\">It is unclear when or if this cheaper service will be introduced to the already existing <\/span><a href=\"https:\/\/www.theatlas.com\/charts\/rJWPJ6mjm\"><span style=\"font-weight: 400\">137 million<\/span><\/a><span style=\"font-weight: 400\"> users globally. As <\/span><a href=\"https:\/\/www.recode.net\/2017\/7\/25\/15998358\/netflix-subscribers-growth-watching-smartphones-apps-app-annie-comscore\"><span style=\"font-weight: 400\">statistics<\/span><\/a><span style=\"font-weight: 400\"> showed in 2017, the largest growth in subscriptions came from people purchasing the app on a mobile device. Catering specifically to these mobile users is likely one of the many ways that Netflix will adapt their service in coming years as people flock by the millions to join the streaming revolution. <\/span><\/p>\n<p><span style=\"font-weight: 400\">In an <\/span><a href=\"https:\/\/economictimes.indiatimes.com\/industry\/media\/entertainment\/netflix-will-not-lower-its-subscription-prices-in-india-ceo-reed-hastings\/videoshow\/66592479.cms\"><span style=\"font-weight: 400\">interview<\/span><\/a><span style=\"font-weight: 400\"> with The Economic Times India, Netflix CEO Reed Hastings called their service a \u201cunique proposition\u201d and that they aim create user interest through the exclusive content. <\/span><\/p>\n<p>&nbsp;<\/p>\n<p>https:\/\/www.instagram.com\/p\/BlqWnirHMh_\/<\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400\">Netflix have become notorious for keeping the viewing statistics of their content to themselves, but earlier this year they released a <\/span><a href=\"http:\/\/www.digitalspy.com\/tv\/ustv\/news\/a849403\/netflix-reveals-top-20-most-binged-shows\/\"><span style=\"font-weight: 400\">list<\/span><\/a><span style=\"font-weight: 400\"> of their \u2018most binged\u2019 shows. Among the top 10 were <\/span><i><span style=\"font-weight: 400\">Orange is the New Black<\/span><\/i><span style=\"font-weight: 400\">, <\/span><i><span style=\"font-weight: 400\">Stranger Things, Narcos<\/span><\/i><span style=\"font-weight: 400\"> and <\/span><i><span style=\"font-weight: 400\">House of Cards, <\/span><\/i><span style=\"font-weight: 400\">all of which are Netflix originals. <\/span><\/p>\n<p><span style=\"font-weight: 400\">There is increased pressure on Netflix this year as award season approaches, after two Netflix films won big at the Venice Film Festival earlier on in the year. Alfonso Cuaron\u2019s <\/span><i><span style=\"font-weight: 400\">Roma<\/span><\/i><span style=\"font-weight: 400\"> won the Golden Lion award, while the Coen brothers\u2019 <\/span><i><span style=\"font-weight: 400\">The Ballad of Buster Scruggs <\/span><\/i><span style=\"font-weight: 400\">won best screenplay.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p>https:\/\/www.instagram.com\/p\/BnfBohEDI21\/<\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400\">With <\/span><i><span style=\"font-weight: 400\">Roma<\/span><\/i><span style=\"font-weight: 400\"> battling it out with <\/span><i><span style=\"font-weight: 400\">A Star is Born<\/span><\/i><span style=\"font-weight: 400\"> in the <\/span><a href=\"https:\/\/www.goldderby.com\/article\/2018\/oscars-best-picture-predictions-a-star-is-born-roma-news\/\"><span style=\"font-weight: 400\">predictions<\/span><\/a><span style=\"font-weight: 400\"> for winner of the Academy Award for best picture, this marks the first time a Netflix film is in serious contention for the major award.<\/span><\/p>\n<p><span style=\"font-weight: 400\">There is currently no confirmation of if the <\/span><a href=\"https:\/\/www.statista.com\/statistics\/529734\/netflix-households-in-the-uk\/\"><span style=\"font-weight: 400\">9.6 million<\/span><\/a><span style=\"font-weight: 400\"> UK Netflix customers will have the option to receive the mobile-only version of the streaming service.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><strong>Words: Christian Onions | Subbed: Tabitha Durrant<\/strong><\/p>\n<p>Featured Image: Unsplash.com<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>The service will be limited to standard definition resolution and is being offered to customers in Malaysia for around $4 (\u00a33.17). This comes after Netflix announced it would test lower-priced services in Asia, along with&#8230;<\/p>\n","protected":false},"author":476,"featured_media":26738,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[42,52],"tags":[],"class_list":["post-26414","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-entertainment","category-featured"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/blog.westminster.ac.uk\/thevoiceoflondon\/wp-json\/wp\/v2\/posts\/26414","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/blog.westminster.ac.uk\/thevoiceoflondon\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blog.westminster.ac.uk\/thevoiceoflondon\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blog.westminster.ac.uk\/thevoiceoflondon\/wp-json\/wp\/v2\/users\/476"}],"replies":[{"embeddable":true,"href":"https:\/\/blog.westminster.ac.uk\/thevoiceoflondon\/wp-json\/wp\/v2\/comments?post=26414"}],"version-history":[{"count":0,"href":"https:\/\/blog.westminster.ac.uk\/thevoiceoflondon\/wp-json\/wp\/v2\/posts\/26414\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/blog.westminster.ac.uk\/thevoiceoflondon\/wp-json\/wp\/v2\/media\/26738"}],"wp:attachment":[{"href":"https:\/\/blog.westminster.ac.uk\/thevoiceoflondon\/wp-json\/wp\/v2\/media?parent=26414"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blog.westminster.ac.uk\/thevoiceoflondon\/wp-json\/wp\/v2\/categories?post=26414"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blog.westminster.ac.uk\/thevoiceoflondon\/wp-json\/wp\/v2\/tags?post=26414"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}