{"id":30632,"date":"2019-10-25T15:12:44","date_gmt":"2019-10-25T14:12:44","guid":{"rendered":"http:\/\/thevoiceoflondon.co.uk\/?p=30632"},"modified":"2019-10-25T15:12:44","modified_gmt":"2019-10-25T14:12:44","slug":"bye-bye-birdie-twitter-stock-takes-a-drastic-decline-on-the-london-stock-exchange-following-a-volatile-year-which-may-lead-to-big-advertising-changes-on-the-platform","status":"publish","type":"post","link":"https:\/\/blog.westminster.ac.uk\/thevoiceoflondon\/bye-bye-birdie-twitter-stock-takes-a-drastic-decline-on-the-london-stock-exchange-following-a-volatile-year-which-may-lead-to-big-advertising-changes-on-the-platform\/","title":{"rendered":"Bye -bye birdie? Twitter stock takes a drastic decline following a volatile year"},"content":{"rendered":"<p><span style=\"font-weight: 400\"><strong>Twitter shares dropped 20% since market close on Wednesday and have continued to plateau.<\/strong> <\/span><\/p>\n<p><span style=\"font-weight: 400\">Unlike other recent business turbulence, the drop\u2019s cause is no mystery. Twitter failed to meet their earnings forecast due to advertiser dissatisfaction. But why do the losses of Soho billionaires\u2019 matter to us?<\/span><\/p>\n<p><span style=\"font-weight: 400\">Put simply, advertisers will force Twitter to futher commercialise. We will most likely see an increase in data mining, targeted adverts and a major increase in the volume of adverts appearing on our timelines in general. This is the necessary action for Twitter to take to end advertisers\u2019 halt on their Twitter spend levels. Advertisers commented in Fortune that, \u201cwe\u2019re not seeing YoY (year on year) growth\u201d and \u201cpoor performance in 3Q(third-quarter)\u201d.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400\">Unless three wise men come baring gifts of investment, major advertising changes to the platform is likely Twitter\u2019s only solution to resolve earnings in Q4.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400\">Twitter stock is currently down -8.08 on the London Stock Exchange and Bloomberg reports that Twitter Analysts do not foresee a quick rebound.<\/span><\/p>\n<p>&nbsp;<\/p>\n<div id=\"attachment_30653\" style=\"width: 360px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-30653\" class=\"wp-image-30653 size-full\" src=\"http:\/\/blog.westminster.ac.uk\/thevoiceoflondon\/wp-content\/uploads\/sites\/64\/2019\/10\/\u1109\u1173\u110f\u1173\u1105\u1175\u11ab\u1109\u1163\u11ba-2019-10-25-\u110b\u1169\u1112\u116e-3.06.59.png\" alt=\"\" width=\"350\" height=\"257\" srcset=\"https:\/\/blog.westminster.ac.uk\/thevoiceoflondon\/wp-content\/uploads\/sites\/64\/2019\/10\/\u1109\u1173\u110f\u1173\u1105\u1175\u11ab\u1109\u1163\u11ba-2019-10-25-\u110b\u1169\u1112\u116e-3.06.59.png 350w, https:\/\/blog.westminster.ac.uk\/thevoiceoflondon\/wp-content\/uploads\/sites\/64\/2019\/10\/\u1109\u1173\u110f\u1173\u1105\u1175\u11ab\u1109\u1163\u11ba-2019-10-25-\u110b\u1169\u1112\u116e-3.06.59-300x220.png 300w\" sizes=\"auto, (max-width: 350px) 100vw, 350px\" \/><p id=\"caption-attachment-30653\" class=\"wp-caption-text\">Credits to: Monica Young<\/p><\/div>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400\">Words: Monica Young\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400\">Photo: Sara Kurfe\u00df<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Twitter shares dropped 20% since market close on Wednesday and have continued to plateau. Unlike other recent business turbulence, the drop\u2019s cause is no mystery. Twitter failed to meet their earnings forecast due to advertiser&#8230;<\/p>\n","protected":false},"author":476,"featured_media":30655,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[21,93,134],"tags":[],"class_list":["post-30632","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-business","category-news","category-uknews"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/blog.westminster.ac.uk\/thevoiceoflondon\/wp-json\/wp\/v2\/posts\/30632","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/blog.westminster.ac.uk\/thevoiceoflondon\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blog.westminster.ac.uk\/thevoiceoflondon\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blog.westminster.ac.uk\/thevoiceoflondon\/wp-json\/wp\/v2\/users\/476"}],"replies":[{"embeddable":true,"href":"https:\/\/blog.westminster.ac.uk\/thevoiceoflondon\/wp-json\/wp\/v2\/comments?post=30632"}],"version-history":[{"count":0,"href":"https:\/\/blog.westminster.ac.uk\/thevoiceoflondon\/wp-json\/wp\/v2\/posts\/30632\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/blog.westminster.ac.uk\/thevoiceoflondon\/wp-json\/wp\/v2\/media\/30655"}],"wp:attachment":[{"href":"https:\/\/blog.westminster.ac.uk\/thevoiceoflondon\/wp-json\/wp\/v2\/media?parent=30632"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blog.westminster.ac.uk\/thevoiceoflondon\/wp-json\/wp\/v2\/categories?post=30632"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blog.westminster.ac.uk\/thevoiceoflondon\/wp-json\/wp\/v2\/tags?post=30632"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}