{"id":32797,"date":"2019-11-14T11:59:50","date_gmt":"2019-11-14T11:59:50","guid":{"rendered":"http:\/\/thevoiceoflondon.co.uk\/?p=32797"},"modified":"2019-11-14T11:59:50","modified_gmt":"2019-11-14T11:59:50","slug":"a-prada-exhibition-is-coming-to-london","status":"publish","type":"post","link":"https:\/\/blog.westminster.ac.uk\/thevoiceoflondon\/a-prada-exhibition-is-coming-to-london\/","title":{"rendered":"A Prada exhibition is coming to London"},"content":{"rendered":"<p><span style=\"font-weight: 400\">London\u2019s Design Museum has confirmed that it will host Prada\u2019s first major museum exhibition next year.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400\">\u00a0<\/span><span style=\"font-weight: 400\">\u2018Prada. Front and Back\u2019 opens in September 2020 and will offer insight into one of the world\u2019s most influential fashion house\u2019s creative approach, inspirations and landmark collaborations, as well as exploring the future of the brand.\u00a0\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400\">\u00a0<\/span><span style=\"font-weight: 400\">The show will also focus on how Italian designer Miuccia Prada, who joined the family business in the 70s, has turned the brand into what it is today: one of the most successful fashion houses in the world.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400\">\u00a0<\/span><span style=\"font-weight: 400\">To make this highly anticipated exhibition live up to expectations, the Design Museum has been granted access to the brand\u2019s headquarters in Milan. Before stepping down in January, co-director Deyan Sudjic will go behind the scenes to curate the exhibition, which is expected to display some of Prada\u2019s most iconic pieces \u2013 including handbags and shoes, among other pieces from the luxury brand\u2019s catwalk collections.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400\">\u00a0<\/span><span style=\"font-weight: 400\">\u2018For me, it\u2019s a particularly personal challenge to work on the Prada exhibition \u2013 there is so much to explore about a company that never wants to do the obvious thing, and that is such a genuine cultural force\u2019, Mr Sudjic told the Evening Standard.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400\">\u00a0<\/span><b><i>\u2018Prada. Front and Back\u2019 opens at the Design Museum in September 2020, with tickets going on sale in Spring 2020.\u00a0<\/i><\/b><\/p>\n<p><span style=\"font-weight: 400\">\u00a0<\/span><span style=\"font-weight: 400\">Words: Jodie Shepherd<\/span><\/p>\n<p><span style=\"font-weight: 400\">Photo: Stevenlondon on Pixabay\u00a0<\/span><\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>London\u2019s Design Museum has confirmed that it will host Prada\u2019s first major museum exhibition next year.\u00a0 \u00a0\u2018Prada. 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