{"id":33729,"date":"2019-11-22T15:30:02","date_gmt":"2019-11-22T15:30:02","guid":{"rendered":"http:\/\/thevoiceoflondon.co.uk\/?p=33729"},"modified":"2019-11-22T15:30:02","modified_gmt":"2019-11-22T15:30:02","slug":"33729-2","status":"publish","type":"post","link":"https:\/\/blog.westminster.ac.uk\/thevoiceoflondon\/33729-2\/","title":{"rendered":"The wings have been put away and the Victoria Secret fashion show is cancelled"},"content":{"rendered":"

Lingerie brand \u2018Victoria\u2019s Secret\u2019 has cancelled its annual fashion show due to declining television ratings, constant criticism and backlash the annual event was receiving.\u00a0<\/strong><\/p>\n

With changing times, the rise of feminism and body positivity it is no shock that the brand \u2018Victoria\u2019s Secret\u2019 are feeling the repercussions. The \u2018Victoria\u2019s Secret\u2019 show was launched in 1995 and since has been a major event within the fashion world that was guaranteed to draw a large number of viewers each year.\u00a0<\/span><\/p>\n

Last year this took a turn for the worse when the show received its lowest rating to date. According to a report from CNBC, TV ratings for the annual fashion show fell to an all-time low of just 3.3 million in 2018. The same figure measured in at 10 million viewers in 2011.\u00a0<\/span><\/p>\n

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This particular brand for a long duration of time have been slated by the public for being sexist, outdated and having a lack of body positivity and diversity on their runways and in their campaigns.\u00a0<\/span><\/p>\n

A change in public opinion and pressure from the international community to spread body positivity has affected both the brand\u2019s sales and image. According to \u2018Fortune\u2019 magazine sales have dropped seven per cent in the latest quarter compared to a two per cent fall during the same period last year.\u00a0<\/span><\/p>\n

So, the question is does \u2018Victoria\u2019s Secret\u2019 finally notice that they need to embrace all women?\u00a0<\/span><\/p>\n