{"id":35946,"date":"2019-12-10T08:00:52","date_gmt":"2019-12-10T08:00:52","guid":{"rendered":"http:\/\/thevoiceoflondon.co.uk\/?p=35946"},"modified":"2019-12-10T08:00:52","modified_gmt":"2019-12-10T08:00:52","slug":"beyonces-new-ivy-park-collection-is-back-and-its-better","status":"publish","type":"post","link":"https:\/\/blog.westminster.ac.uk\/thevoiceoflondon\/beyonces-new-ivy-park-collection-is-back-and-its-better\/","title":{"rendered":"Beyonc\u00e9\u2019s new Ivy Park collection is back and it\u2019s better than ever"},"content":{"rendered":"

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Beyonc\u00e9 took to social media to promote her new Elle Magazine feature<\/a>, which told all about her new Ivy Park collection that is set to release on January 18th 2020.<\/strong><\/p>\n

Ivy Park was created in collaboration with Topshop back in 2016 and Queen B\u2019s sub-brand did very well, with multiple sell out items and several restocks, the collection spurred a high demand for her athleisure style.<\/span><\/p>\n

However, in 2018, Beyonc\u00e9 made the decision to pull Ivy Park from Topshop stores amid the Philip Green sexual harassment claims. After facing some pressure from her fans, she made the decision to cut ties with the business tycoon.\u00a0<\/span><\/p>\n

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Instagram\/@thejasminebrand<\/p><\/div>\n

Last year, Beyonc\u00e9 bought back her line from Topshop so she could continue working on her collection without a shadow. Now, owning 100% of Ivy Park, she tells Elle, \u201c<\/span>I took a chance on myself when I bought my company back. We all have the confidence in us to take chances and bet on ourselves.\u201d<\/span><\/p>\n

Although the \u2018athleisure\u2019 style has been around for a few decades, the popularity of it has only developed within the past few years. Wearing jogging bottoms with heels wasn\u2019t everyone\u2019s every day style. <\/span><\/p>\n

Named after her first daughter, Ivy Park showcased Beyonc\u00e9\u2019s \u201c<\/span>personal style and expands that to include something for everyone.\u201d <\/span><\/p>\n

Beyonce went on to explain how she loves \u201cexperimenting with fashion, mixing high and low, sportswear with couture, even masculine and feminine.\u201d<\/span><\/p>\n

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Instagram\/@beyonce<\/p><\/div>\n

Her new collaboration is with thanks to Adidas. The new \u2018multi-layered partnership\u2019 allows <\/span>Beyonc\u00e9 to still hold 100% ownership whilst releasing her products under the Adidas name.<\/span><\/p>\n

You might ask, what\u2019s new about her collection this time round? Well, the \u2018BeyHive\u2019 Queen made sure to advocate her support for inclusivity. <\/span><\/p>\n

She admits she was shocked by the amount of support she had from men with the release of her first collection, she described it as an \u201cunexpected gift\u201d. <\/span><\/p>\n

This new collection is specifically gender-neutral in a bid to show thanks to those who purchased her clothing items the first time round, despite what the label said. \u201c<\/span>I appreciate the beauty of gender-neutral clothing and breaking the so-called fashion rules\u201d she continued.\u00a0<\/span><\/p>\n

Of course, Twitter went crazy as soon as the news was released, here are some reactions:<\/span><\/p>\n

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beyonc\u00e9 knew to post that ivy park announcement this early for us 9 to 5 people. pic.twitter.com\/NarWiiNVhL<\/a><\/p>\n

— brandon (@imnotsharpie) December 9, 2019<\/a><\/p><\/blockquote>\n