{"id":40161,"date":"2020-11-20T14:10:23","date_gmt":"2020-11-20T14:10:23","guid":{"rendered":"http:\/\/thevoiceoflondon.co.uk\/?p=40161"},"modified":"2020-11-20T14:10:23","modified_gmt":"2020-11-20T14:10:23","slug":"fleets-twitter-takes-leaf-out-of-the-social-media-playbook","status":"publish","type":"post","link":"https:\/\/blog.westminster.ac.uk\/thevoiceoflondon\/fleets-twitter-takes-leaf-out-of-the-social-media-playbook\/","title":{"rendered":"Fleets: Twitter takes leaf out of the social media playbook"},"content":{"rendered":"

Taking a chapter out of Snapchat\u2019s book, just like <\/b>Instagram<\/b><\/a> did only four years ago,<\/b>\u00a0comes Twitter with the last to make the additional feature: stories.<\/b><\/p>\n

Called \u201c<\/span>fleets<\/span><\/a>\u201d — a hot take on \u201cfleeting moments\u201d mixed with \u201ctweets,” and perhaps a thinly veiled attempt to throw off the scent of copyright — Twitter has added stories in the same manner as the other two leading social media apps. Fleets are photos taken in the moment or from users\u2019 camera rolls and appear as circles at the top of the screen for a 24-hour period.<\/span><\/p>\n

In what is seen as a feeble attempt to keep up with competitors, Twitter has created something rather unoriginal. Its story feature lags and does not bring anything new to the table. Snapchat, whose photos are taken in the moment, usually offer a glimpse at raw life in real time, while Instagram stories are meant to be polished and edited in post.\u00a0<\/span><\/p>\n

This extension has left Twitter users <\/span>feeling some type of way,\u00a0<\/span><\/a>reminiscing on how each platform used to have its own function that the audience would deliberately go on each app for.\u00a0<\/span><\/p>\n

\n

I liked social media more when platforms had identities. Twitter was for the nonsense. Instagram was for aesthetics. Snapchat was for wylin. I miss that separation lol<\/p>\n

\u2014 Rick James \u2122 (@miNAJJyogirl) November 17, 2020<\/a><\/p><\/blockquote>\n

And right on brand, Twitter users were quick to roast the update they so clearly despised:<\/span><\/p>\n

\n

Excel has stories now too \ud83d\ude0d pic.twitter.com\/022UwhPLHY<\/a><\/p>\n

\u2014 Beatrix Kiddo (@TheLiddoFox) November 17, 2020<\/a><\/p><\/blockquote>\n

\n

My calculator app just released a new feature??????? pic.twitter.com\/nAxZemgR09<\/a><\/p>\n

\u2014 sreekar (@sreekyshooter) November 18, 2020<\/a><\/p><\/blockquote>\n

Instagram\u2019s newest updates have taken a turn for the worse. Instead of fixing bugs or configuring new filters, the digital platform has opted to change the very core of what it means to use Instagram. What was primarily a space used to memorialise photos of friends, family, themselves and sometimes food, Instagram has become the zenith of an influencer\u2019s purpose: <\/span>a marketplace<\/span><\/a>. Not only does the feed refresh and hide old friends\u2019 posts that have yet to be liked under a separate button, but it\u2019s also replaced the page where likes and follows can be viewed with a shopping tool. Not to mention they have added\u00a0reels<\/a> as the centerpiece page in an attempt to have their version of TikTok stay relevant.<\/span><\/p>\n

As so perfectly summarised by this user, Instagram deserves Twitter trying to dunk on it because IG is trying so hard to become the worst app.<\/span><\/p>\n

\n

That\u2019s what Instagram gets for trying to be mf AliExpress<\/p>\n

\u2014 Chrissy (@keepitchrissy) November 17, 2020<\/a><\/p><\/blockquote>\n

Words: Maelina Hassel | Subbing: Connor O’Halloran<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"

Taking a chapter out of Snapchat\u2019s book, just like Instagram did only four years ago,\u00a0comes Twitter with the last to make the additional feature: stories. Called \u201cfleets\u201d — a hot take on \u201cfleeting moments\u201d mixed…<\/p>\n","protected":false},"author":476,"featured_media":40170,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[135],"tags":[],"class_list":["post-40161","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/blog.westminster.ac.uk\/thevoiceoflondon\/wp-json\/wp\/v2\/posts\/40161","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/blog.westminster.ac.uk\/thevoiceoflondon\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blog.westminster.ac.uk\/thevoiceoflondon\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blog.westminster.ac.uk\/thevoiceoflondon\/wp-json\/wp\/v2\/users\/476"}],"replies":[{"embeddable":true,"href":"https:\/\/blog.westminster.ac.uk\/thevoiceoflondon\/wp-json\/wp\/v2\/comments?post=40161"}],"version-history":[{"count":0,"href":"https:\/\/blog.westminster.ac.uk\/thevoiceoflondon\/wp-json\/wp\/v2\/posts\/40161\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/blog.westminster.ac.uk\/thevoiceoflondon\/wp-json\/wp\/v2\/media\/40170"}],"wp:attachment":[{"href":"https:\/\/blog.westminster.ac.uk\/thevoiceoflondon\/wp-json\/wp\/v2\/media?parent=40161"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blog.westminster.ac.uk\/thevoiceoflondon\/wp-json\/wp\/v2\/categories?post=40161"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blog.westminster.ac.uk\/thevoiceoflondon\/wp-json\/wp\/v2\/tags?post=40161"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}