{"id":44595,"date":"2021-11-12T15:29:22","date_gmt":"2021-11-12T15:29:22","guid":{"rendered":"http:\/\/thevoiceoflondon.co.uk\/?p=44595"},"modified":"2021-12-17T14:15:59","modified_gmt":"2021-12-17T14:15:59","slug":"prettylittlething-face-backlash-over-pink-friday-sale","status":"publish","type":"post","link":"https:\/\/blog.westminster.ac.uk\/thevoiceoflondon\/prettylittlething-face-backlash-over-pink-friday-sale\/","title":{"rendered":"PrettyLittleThing face backlash over &#8216;Pink Friday&#8217; sale"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\"><strong>The online retailer is selling clothes for as cheap as 10p for the second year in a row.<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">PrettyLittleThing (PLT) have announced that their Black Friday sale will include discounts of up to 99% off.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Last year, items sold out in seconds as buyers rushed to claim the deals.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">In the lead-up to <a href=\"http:\/\/thevoiceoflondon.co.uk\/make-friday-green-again-the-reality-behind-black-friday-sales\/\">Black Friday<\/a> on 26 November, PLT is offering the same discount today for their &#8216;Pink Friday Prep.&#8217; Some items are currently priced at \u00a30, but all sizes are out of stock.<\/p>\n\n\n\n<figure class=\"wp-block-image alignnone js-photo-page-image-img\"><img decoding=\"async\" src=\"https:\/\/images.pexels.com\/photos\/5632386\/pexels-photo-5632386.jpeg?auto=compress&amp;cs=tinysrgb&amp;h=750&amp;w=1260\" alt=\"\" \/><figcaption>Prettylittlething made over \u00a3226m in 2020 (Ecomercedb.com) | Credit: Karolina Grabowska on Pexels<\/figcaption><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">The sale has not come without criticism, with some people concerned over the &#8220;environmental impact.&#8221; Over a thousand people have signed a&nbsp;<a class=\"editor-rtfLink\" href=\"https:\/\/www.change.org\/p\/prettylittlething-stop-99-off-clothing-sales-2283ee7a-0e61-417f-8c26-ff21d75e947c?recruiter=544559981&amp;utm_source=share_petition&amp;utm_medium=twitter&amp;utm_campaign=psf_combo_share_initial&amp;utm_term=9a656c49d9624537a695caa6fb2ee428&amp;recruited_by_id=36f5d660-1df6-11e6-a438-a73a43200210\" target=\"_blank\" rel=\"noopener\">petition<\/a>&nbsp;to stop it from happening.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-rich is-provider-crowdsignal wp-block-embed-crowdsignal\"><div class=\"wp-block-embed__wrapper\">\n<script>var pd_tags = new Array;pd_tags[\"10994902-src\"]=\"poll-oembed-simple\";<\/script><script type=\"text\/javascript\" charset=\"utf-8\" src=\"https:\/\/secure.polldaddy.com\/p\/10994902.js\"><\/script><noscript><iframe title=\"What do you think about Black Friday sales?\" src=\"https:\/\/poll.fm\/10994902\/embed\" frameborder=\"0\" class=\"cs-iframe-embed\"><\/iframe><\/noscript>\n<\/div><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">PrettyLittleThing is marked as a retailer to \u201cavoid\u201d on <a href=\"https:\/\/directory.goodonyou.eco\/brand\/prettylittlething\">Good on You<\/a> &#8211; the app that ranks how ethical brands are. The site\u2019s environmental rating is marked as \u201cnot good enough.&#8221;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">PLT is owned by Boohoo PLC. Their <a href=\"https:\/\/www.boohooplc.com\/sustainability\">s<\/a><a href=\"https:\/\/www.boohooplc.com\/sustainability\">ustainability plan<\/a> says that they intend to improve their &#8220;materials, textile waste and supply chain management.&#8221;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Ayesha Barenblat, Founder and CEO of <a href=\"https:\/\/remake.world\/\" title=\"https:\/\/remake.world\/\">Remake<\/a> told The Voice of London: &#8220;This type of pricing fuels mindless consumption and will add to fashion&#8217;s outsize impact on the climate crisis.&#8221;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Despite the controversy, some shoppers have shared their excitement on Twitter.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-rich is-provider-twitter wp-block-embed-twitter\"><div class=\"wp-block-embed__wrapper\">\n<blockquote class=\"twitter-tweet\" data-width=\"500\" data-dnt=\"true\"><p lang=\"en\" dir=\"ltr\">What\u2019s the best way to prepare for the <a href=\"https:\/\/twitter.com\/hashtag\/PLT?src=hash&amp;ref_src=twsrc%5Etfw\">#PLT<\/a> 99% sale? I\u2019m not carrying last, this year. I must buy something<\/p>&mdash; Ms V (@deepviolet_90s) <a href=\"https:\/\/twitter.com\/deepviolet_90s\/status\/1459129389468237876?ref_src=twsrc%5Etfw\">November 12, 2021<\/a><\/blockquote><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script>\n<\/div><\/figure>\n\n\n\n<figure class=\"wp-block-embed is-type-rich is-provider-twitter wp-block-embed-twitter\"><div class=\"wp-block-embed__wrapper\">\n<blockquote class=\"twitter-tweet\" data-width=\"500\" data-dnt=\"true\"><p lang=\"en\" dir=\"ltr\">Settting an alarm for PLT pink Friday sale \ud83e\udd1d \u2018item not available\u2019<\/p>&mdash; ELD\u26a1\ufe0f\ud83d\udc06\ud83e\udea9\ud83c\udf52\ud83c\udf0a (@erldx1) <a href=\"https:\/\/twitter.com\/erldx1\/status\/1459130714260185089?ref_src=twsrc%5Etfw\">November 12, 2021<\/a><\/blockquote><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script>\n<\/div><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><em>PrettyLittleThing were not available to comment.&nbsp;To learn more about their sustainability mission, <a href=\"https:\/\/www.boohooplc.com\/sustainability\">click here.<\/a><\/em><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Words: Megan Milstead | Subbing: Sarah Chaffey<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>The online retailer is selling clothes for as cheap as 10p for the second year in a row. 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In the lead-up to Black Friday"},"aioseo_meta_data":{"post_id":"44595","title":null,"description":null,"keywords":[],"keyphrases":{"focus":[],"additional":[]},"primary_term":null,"canonical_url":null,"og_title":null,"og_description":null,"og_object_type":"default","og_image_type":"default","og_image_url":null,"og_image_width":null,"og_image_height":null,"og_image_custom_url":null,"og_image_custom_fields":null,"og_video":"","og_custom_url":null,"og_article_section":null,"og_article_tags":[],"twitter_use_og":false,"twitter_card":"default","twitter_image_type":"default","twitter_image_url":null,"twitter_image_custom_url":null,"twitter_image_custom_fields":null,"twitter_title":null,"twitter_description":null,"schema":{"blockGraphs":[],"customGraphs":[],"default":{"data":{"Article":{"id":"#aioseo-article-686e6d29d0290","slug":"article","graphName":"Article","label":"Article","properties":{"type":"BlogPosting","name":"#post_title","headline":"#post_title","description":"#post_excerpt","image":"","keywords":"","author":{"name":"#author_name","url":"#author_url"},"dates":{"include":true,"datePublished":"","dateModified":""}}},"Course":[],"Dataset":[],"FAQPage":[],"Movie":[],"Person":[],"Product":[],"ProductReview":[],"Car":[],"Recipe":[],"Service":[],"SoftwareApplication":[],"WebPage":[]},"graphName":"Article","isEnabled":true},"graphs":[]},"schema_type":"default","schema_type_options":"{\"article\":{\"articleType\":\"BlogPosting\"},\"course\":{\"name\":\"\",\"description\":\"\",\"provider\":\"\"},\"faq\":{\"pages\":[]},\"product\":{\"reviews\":[]},\"recipe\":{\"ingredients\":[],\"instructions\":[],\"keywords\":[]},\"software\":{\"reviews\":[],\"operatingSystems\":[]},\"webPage\":{\"webPageType\":\"WebPage\"}}","pillar_content":false,"robots_default":true,"robots_noindex":false,"robots_noarchive":false,"robots_nosnippet":false,"robots_nofollow":false,"robots_noimageindex":false,"robots_noodp":false,"robots_notranslate":false,"robots_max_snippet":"-1","robots_max_videopreview":"-1","robots_max_imagepreview":"large","priority":null,"frequency":"default","local_seo":{"locations":{"business":{"name":"","businessType":"","image":"","areaServed":"","urls":{"website":"","aboutPage":"","contactPage":""},"address":{"streetLine1":"","streetLine2":"","zipCode":"","city":"","state":"","country":"","addressFormat":"#streetLineOne\n#streetLineTwo\n#city, #state #zipCode"},"contact":{"email":"","phone":"","phoneFormatted":"","fax":"","faxFormatted":""},"ids":{"vat":"","tax":"","chamberOfCommerce":""},"payment":{"priceRange":"","currenciesAccepted":"","methods":""}}},"openingHours":{"useDefaults":true,"show":true,"alwaysOpen":false,"use24hFormat":false,"timezone":"","labels":{"closed":"","alwaysOpen":""},"days":{"monday":{"open24h":false,"closed":false,"openTime":"09:00","closeTime":"17:00"},"tuesday":{"open24h":false,"closed":false,"openTime":"09:00","closeTime":"17:00"},"wednesday":{"open24h":false,"closed":false,"openTime":"09:00","closeTime":"17:00"},"thursday":{"open24h":false,"closed":false,"openTime":"09:00","closeTime":"17:00"},"friday":{"open24h":false,"closed":false,"openTime":"09:00","closeTime":"17:00"},"saturday":{"open24h":false,"closed":false,"openTime":"09:00","closeTime":"17:00"},"sunday":{"open24h":false,"closed":false,"openTime":"09:00","closeTime":"17:00"}}}},"breadcrumb_settings":null,"limit_modified_date":false,"ai":null,"created":"2021-11-26 20:49:10","updated":"2025-07-10 13:09:55","seo_analyzer_scan_date":null},"aioseo_breadcrumb":"<div class=\"aioseo-breadcrumbs\"><span class=\"aioseo-breadcrumb\">\n\t\t\t<a href=\"https:\/\/blog.westminster.ac.uk\/thevoiceoflondon\" title=\"Home\">Home<\/a>\n\t\t<\/span><span class=\"aioseo-breadcrumb-separator\">&raquo;<\/span><span class=\"aioseo-breadcrumb\">\n\t\t\t<a href=\"https:\/\/blog.westminster.ac.uk\/thevoiceoflondon\/category\/environment\/\" title=\"Environment\">Environment<\/a>\n\t\t<\/span><span class=\"aioseo-breadcrumb-separator\">&raquo;<\/span><span class=\"aioseo-breadcrumb\">\n\t\t\tPrettyLittleThing face backlash over \u2018Pink Friday\u2019 sale\n\t\t<\/span><\/div>","aioseo_breadcrumb_json":[{"label":"Home","link":"https:\/\/blog.westminster.ac.uk\/thevoiceoflondon"},{"label":"Environment","link":"https:\/\/blog.westminster.ac.uk\/thevoiceoflondon\/category\/environment\/"},{"label":"PrettyLittleThing face backlash over &#8216;Pink Friday&#8217; 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