{"id":51592,"date":"2022-12-13T17:33:09","date_gmt":"2022-12-13T17:33:09","guid":{"rendered":"https:\/\/blog.westminster.ac.uk\/thevoiceoflondon\/?p=51592"},"modified":"2022-12-13T17:35:39","modified_gmt":"2022-12-13T17:35:39","slug":"the-romance-revolution-how-booktok-has-stopped-smut-shaming","status":"publish","type":"post","link":"https:\/\/blog.westminster.ac.uk\/thevoiceoflondon\/the-romance-revolution-how-booktok-has-stopped-smut-shaming\/","title":{"rendered":"The romance revolution: how BookTok has stopped smut-shaming"},"content":{"rendered":"\n<p><strong>Since BookTok has taken off in 2020, the community has managed to boost book sales, encourage many more people to dive into a story and also removed the stigma around reading steamy romance novels.&nbsp;<\/strong><\/p>\n\n\n\n<p>Whether you want to call them erotica, spicy books, smut fiction, or simply romance books, there has always been shameful energy towards reading these kinds of stories. It is often just seen as anything from <a href=\"https:\/\/www.millsandboon.co.uk\/\">Mills &amp; Boon<\/a> publishing or <em><a href=\"https:\/\/www.eljamesauthor.com\/books\/\" target=\"_blank\" rel=\"noreferrer noopener\">Fifty Shades of Grey<\/a><\/em> &#8211; trashy, overtly sexual tales, either filled with sexual practices such as BDSM or targeted towards older women. With covers decorated in half-naked bodies and romantic embraces, there is the assumption that there is no plot, just sex, and there is something wrong with enjoying books of this nature.<\/p>\n\n\n\n<p>People would hide their books when out in public because the cover gives them away, read from online sites such as <a href=\"https:\/\/www.wattpad.com\/\">Wattpad<\/a> &#8211; where books are often published under an alias in order to keep their identity hidden &#8211; or they would download it all onto an e-reader such as a Kindle where no one could ever know what you are reading. But over the past decade, romance books have taken on a new, discreet look with digital art or cartoons for covers and include more diverse characters and plot-driven narratives which have made the genre more modern. But despite this new branding, BookTok is what has made them socially acceptable.&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"788\" height=\"1024\" src=\"https:\/\/blog.westminster.ac.uk\/thevoiceoflondon\/wp-content\/uploads\/sites\/64\/2022\/12\/Screenshot-2022-12-13-at-16.52.32-788x1024.png\" alt=\"\" class=\"wp-image-51598\" srcset=\"https:\/\/blog.westminster.ac.uk\/thevoiceoflondon\/wp-content\/uploads\/sites\/64\/2022\/12\/Screenshot-2022-12-13-at-16.52.32-788x1024.png 788w, https:\/\/blog.westminster.ac.uk\/thevoiceoflondon\/wp-content\/uploads\/sites\/64\/2022\/12\/Screenshot-2022-12-13-at-16.52.32-231x300.png 231w, https:\/\/blog.westminster.ac.uk\/thevoiceoflondon\/wp-content\/uploads\/sites\/64\/2022\/12\/Screenshot-2022-12-13-at-16.52.32-768x998.png 768w, https:\/\/blog.westminster.ac.uk\/thevoiceoflondon\/wp-content\/uploads\/sites\/64\/2022\/12\/Screenshot-2022-12-13-at-16.52.32.png 1083w\" sizes=\"auto, (max-width: 788px) 100vw, 788px\" \/><figcaption>Credit: Summer Rogers<\/figcaption><\/figure>\n\n\n\n<p>With videos showing people\u2019s favourite sexy recommendations, their love of faerie porn and open discussions of what intimate activities they personally enjoy and have found in books, this side of TikTok has explicitly started the conversation of enjoyable sex and where to read about it too. Not only does this bring normalcy towards reading books that often seem taboo, it creates a positive notion around sex and pleasure &#8211; especially for women &#8211; which is something that is becoming more widely talked about and accepted amongst women and the media.&nbsp;<\/p>\n\n\n\n<p>Speaking to BookTokker, Marley McMillan, <a href=\"https:\/\/www.tiktok.com\/@marleymcmillan?is_from_webapp=1&amp;sender_device=pc\">@marleymcmillan<\/a> on TikTok, who is a sole romance reader and a representative of Kennedy Fox &#8211; a duo best known as the authors of their <a href=\"https:\/\/www.kennedyfoxbooks.com\/circlebranch\/\">Circle B Ranch<\/a> books, a cowboy romance series. Being a content creator who often posts and discusses the sex scenes within books &#8211; sharing the #smuttok on every post &#8211; particularly those written by Kennedy Fox, she explains how this wasn\u2019t always the case, saying: \u201cI always found it awkward to read, it was cringe, even the name \u2018erotica\u2019 is horrible, I prefer \u2018smut\u2019, it sounds better. It\u2019s subtle\u201d.&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-tiktok wp-block-embed-tiktok\"><div class=\"wp-block-embed__wrapper\">\n<blockquote class=\"tiktok-embed\" cite=\"https:\/\/www.tiktok.com\/@marleymcmillan\/video\/7167128253222735110\" data-video-id=\"7167128253222735110\" data-embed-from=\"oembed\" style=\"max-width:605px; min-width:325px;\"> <section> <a target=\"_blank\" title=\"@marleymcmillan\" href=\"https:\/\/www.tiktok.com\/@marleymcmillan?refer=embed\">@marleymcmillan<\/a> <p>Not to be dramatic\u2026 Kennedy Fox have me in a chokehold \ud83d\udc95 <a title=\"kennedyfox\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/kennedyfox?refer=embed\">#kennedyfox<\/a> <a title=\"romancerecs\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/romancerecs?refer=embed\">#romancerecs<\/a> <a title=\"favoriteauthor\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/favoriteauthor?refer=embed\">#favoriteauthor<\/a> <a title=\"bookboyfriend\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/bookboyfriend?refer=embed\">#bookboyfriend<\/a> <a title=\"smuttok\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/smuttok?refer=embed\">#smuttok<\/a> <a title=\"smutrecs\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/smutrecs?refer=embed\">#smutrecs<\/a> <a title=\"cowboyromance\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/cowboyromance?refer=embed\">#cowboyromance<\/a> <a title=\"loveinisolationseries\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/loveinisolationseries?refer=embed\">#loveinisolationseries<\/a> <a title=\"bishopbrotherseries\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/bishopbrotherseries?refer=embed\">#bishopbrotherseries<\/a> <\/p> <a target=\"_blank\" title=\"\u266c original sound - soleil\ud83e\ude70 \u2649\ufe0e \u2b50\ufe0f\" href=\"https:\/\/www.tiktok.com\/music\/original-sound-7084334124894309163?refer=embed\">\u266c original sound &#8211; soleil\ud83e\ude70 \u2649\ufe0e \u2b50\ufe0f<\/a> <\/section> <\/blockquote> <script async src=\"https:\/\/www.tiktok.com\/embed.js\"><\/script>\n<\/div><\/figure>\n\n\n\n<p>It was discovering BookTok which changed everything for her. McMillan says: \u201cIt\u2019s definitely killed the stigma around it because it\u2019s just people talking about their likes and dislikes and TikTok is the whole reason people aren\u2019t afraid to talk about different things\u201d. She continues by saying she\u2019s not a fan of books which are purely just smut but loves it when the chemistry between the characters leads to the bedroom. \u201cI like the fact that people will happily sit there and be like \u2018right, these are the recommendations with [smut], these are the recommendations without\u2019. And I think just showing the different types out there is good because people have different preferences, even with actual sex, people aren\u2019t going to like the same things in the bedroom, they aren\u2019t going to like the same things in a book.\u201d<\/p>\n\n\n\n<p>However, despite loving a discreet cover to make her romance books less obvious to read in public, she finds issues with cartoon covers. McMillan says: \u201cPersonally, I hate cartoon covers. I like discreet covers, there\u2019s nothing better than a discreet cover, but with over 18 content. I like the fact you can pick up a book, not know what\u2019s in it, and be pleasantly surprised &#8211; or a bit freaked out depending on what they\u2019re doing, but cartoon covers encourage kids to pick them up. Booksellers don\u2019t always know the content of the books and will put them on a \u2018popular on booktok\u2019 display\u2026just no, read the content and then advertise accordingly to make sure it reaches the right audience.\u201d <\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-tiktok wp-block-embed-tiktok\"><div class=\"wp-block-embed__wrapper\">\n<blockquote class=\"tiktok-embed\" cite=\"https:\/\/www.tiktok.com\/@marleymcmillan\/video\/7126211211456171269\" data-video-id=\"7126211211456171269\" data-embed-from=\"oembed\" style=\"max-width:605px; min-width:325px;\"> <section> <a target=\"_blank\" title=\"@marleymcmillan\" href=\"https:\/\/www.tiktok.com\/@marleymcmillan?refer=embed\">@marleymcmillan<\/a> <p>Everyone said I would hate The Mistake but it was my favourite \ud83d\ude02\ud83d\udc9b <a title=\"offcampus\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/offcampus?refer=embed\">#offcampus<\/a> <a title=\"icehockey\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/icehockey?refer=embed\">#icehockey<\/a> <a title=\"icehockeyromance\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/icehockeyromance?refer=embed\">#icehockeyromance<\/a> <a title=\"johnlogan\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/johnlogan?refer=embed\">#johnlogan<\/a> <a title=\"garrettgraham\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/garrettgraham?refer=embed\">#garrettgraham<\/a> <a title=\"graceandlogan\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/graceandlogan?refer=embed\">#graceandlogan<\/a> <a title=\"garrettandhannah\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/garrettandhannah?refer=embed\">#garrettandhannah<\/a><\/p> <a target=\"_blank\" title=\"\u266c I actually dont only date basketball players - Kylie Jenner\" href=\"https:\/\/www.tiktok.com\/music\/I-actually-dont-only-date-basketball-players-7059135394729757486?refer=embed\">\u266c I actually dont only date basketball players &#8211; Kylie Jenner<\/a> <\/section> <\/blockquote> <script async src=\"https:\/\/www.tiktok.com\/embed.js\"><\/script>\n<\/div><\/figure>\n\n\n\n<p>Think <em><a href=\"https:\/\/www.goodreads.com\/book\/show\/56732449-the-love-hypothesis\" target=\"_blank\" rel=\"noreferrer noopener\">The Love Hypothesis<\/a><\/em>, <a href=\"https:\/\/www.goodreads.com\/book\/show\/36199084-the-kiss-quotient?ac=1&amp;from_search=true&amp;qid=3FY4aXi65M&amp;rank=1\" target=\"_blank\" rel=\"noreferrer noopener\"><em>The Kiss Quotient<\/em><\/a>, and <em><a href=\"https:\/\/www.goodreads.com\/book\/show\/43884209-get-a-life-chloe-brown?ac=1&amp;from_search=true&amp;qid=l0hzvULCL6&amp;rank=1\" target=\"_blank\" rel=\"noreferrer noopener\">Get A Life, Chloe Brown<\/a><\/em> &#8211; all hugely popular and packed with sex, but are often in the Young Adult section of a bookshop. By becoming more mainstream and shown to such a wide audience of all ages on TikTok, and by having cute, cartoon characters on the cover, it could easily encourage young people to read X-rated content unintentionally. Books do not have a classification system like films do, there is often just a suggested age guidance on the back or a sticker saying \u2018not appropriate for younger readers\u2019, but there is no ID necessary to purchase books.&nbsp;<\/p>\n\n\n\n<p>While BookTok is a positive step forward for sex positivity and saying that you\u2019re reading erotica is now accepted, having this shared so widely on social media could potentially reach the wrong target audience and they may be trying to buy these books too. Should books become age restricted? This is definitely a debate amongst the reading community, but what do you think?<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-rich is-provider-twitter wp-block-embed-twitter\"><div class=\"wp-block-embed__wrapper\">\n<blockquote class=\"twitter-tweet\" data-width=\"500\" data-dnt=\"true\"><p lang=\"en\" dir=\"ltr\">BookTok might have removed the stigma around reading smut, but the cartoon covers of these books encouraging a younger, unwanted audience. Should books become age restricted to avoid this? <a href=\"https:\/\/twitter.com\/hashtag\/booktok?src=hash&amp;ref_src=twsrc%5Etfw\">#booktok<\/a> <a href=\"https:\/\/twitter.com\/hashtag\/romancebooks?src=hash&amp;ref_src=twsrc%5Etfw\">#romancebooks<\/a> <a href=\"https:\/\/twitter.com\/hashtag\/smuttok?src=hash&amp;ref_src=twsrc%5Etfw\">#smuttok<\/a><\/p>&mdash; Voice Of London UK (@VoiceOfLondonUK) <a href=\"https:\/\/twitter.com\/VoiceOfLondonUK\/status\/1602702680257925123?ref_src=twsrc%5Etfw\">December 13, 2022<\/a><\/blockquote><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script>\n<\/div><\/figure>\n\n\n\n<p><strong>Writing: Summer Rogers | Subbing:<\/strong> <strong>Ashreya Jimi<\/strong> | <strong>Featured image:<\/strong> <strong>Summer Rogers<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Since BookTok has taken off in 2020, the community has managed to boost book sales, encourage many more people to dive into a story and also removed the stigma around reading steamy romance novels.&nbsp; Whether&#8230;<\/p>\n","protected":false},"author":476,"featured_media":51596,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[9,16],"tags":[],"class_list":["post-51592","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-art-culture","category-books"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/blog.westminster.ac.uk\/thevoiceoflondon\/wp-json\/wp\/v2\/posts\/51592","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/blog.westminster.ac.uk\/thevoiceoflondon\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blog.westminster.ac.uk\/thevoiceoflondon\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blog.westminster.ac.uk\/thevoiceoflondon\/wp-json\/wp\/v2\/users\/476"}],"replies":[{"embeddable":true,"href":"https:\/\/blog.westminster.ac.uk\/thevoiceoflondon\/wp-json\/wp\/v2\/comments?post=51592"}],"version-history":[{"count":5,"href":"https:\/\/blog.westminster.ac.uk\/thevoiceoflondon\/wp-json\/wp\/v2\/posts\/51592\/revisions"}],"predecessor-version":[{"id":51603,"href":"https:\/\/blog.westminster.ac.uk\/thevoiceoflondon\/wp-json\/wp\/v2\/posts\/51592\/revisions\/51603"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/blog.westminster.ac.uk\/thevoiceoflondon\/wp-json\/wp\/v2\/media\/51596"}],"wp:attachment":[{"href":"https:\/\/blog.westminster.ac.uk\/thevoiceoflondon\/wp-json\/wp\/v2\/media?parent=51592"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blog.westminster.ac.uk\/thevoiceoflondon\/wp-json\/wp\/v2\/categories?post=51592"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blog.westminster.ac.uk\/thevoiceoflondon\/wp-json\/wp\/v2\/tags?post=51592"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}