Since 2008, the Westminster Business School (WBS) has had a well-established relationship with the University of Salzburg Business School (SMBS). In the past, WBS has hosted SMBS Master students for a number of study weeks, during which WBS delivers various topics and study visits. This summer, the MSc Project Management team decided to try something different, so they flew out to Salzburg to visit them. SMBS arranged a whole host of fun and exciting trips and activities for the students, so read on to find out what they got up to!

The Mozart Foundation and Museum

First stop of the trip was to the Mozart Foundation and Museum where the Museum’s Director of research met the students and gave a presentation about one of their flagship projects that aims to authenticate and catalogue Mozart old work. A highly valued vault, where Mozart authentic manuscripts are kept under special conditions, was specially opened for the students where they viewed them and listened to an explanation of their value and the challenges faced the project. The tour ended with the privilege of listening to a Mozart piece played on his old piano in his former home!

Red Bull HQ

The students felt that the visit to Red Bull HQ, housed in its iconic building, was inspiring. They were received by the director of marketing and were seated in the Red Bull main boardroom.

They listened to a presentation of the company’s vision and some of their exciting and daring marketing projects. Students found the talk motivational and were fascinated by the architecture of the building, the ethos of the company and its spectacular marketing projects.

Here’s what some of the student’s had to say;

“From the presentation we had at the Red Bull headquarters, I learned a lot of things and was surprised to know that the headquarters’ for Red Bull is in Austria! It was a beautiful experience for me, to see Austrian culture”.

“The City of Salzburg is beautiful and the Red Bull tour was fantastic! Definitely the best highlight for me!”

Swarovski HQ

The visit to Swarovski HQ included a presentation of the company’s history, vision and many product innovation projects.

Students were impressed by the presentation and ethos of this family owned international business. They were literally “dazzled” by the arrays of innovative products in the special show room and the Crystal Dome.

Trumer Brewery

The Trumer Brewery was another family-owned medium-size business with an international reach. Students were given a tour of the brewery and the brewing process.

The presentation included a number of recent projects aimed at keeping up with new technology and developing customers taste. The tour ended with the students “sampling” the products!

The marketing director and her passion in delivering the tour particularly impressed the students. Finally, a dinner at a traditional Austrian restaurant was arranged for the last evening of the trip, delicious!

Heritage city tour

To finish the trip, an experienced tour guide took us on a tour around the city where the vision of the massive re-generation project was explained to the students.

The guide also explained how the University of Salzburg was at the heart of the regeneration project in terms of heritage buildings as well as the new contemporary building of the university which has contributed to the modern look of the City. The benefits of the project were explained, particularly the impact on the local economy where tourism is now the number one source of income.

Here’s how one student summed up their experience of the trip;

“The most positive aspect of the trip was being able to eventually “meet” my course mates who I had seen in the classroom so many times but never really had any interaction with them. The trip afforded an opportunity for us to bond as a team and we shared experiences outside the classroom. I was also able to improve my soft skills on this trip. I would highly recommend it.”

Thank you to Principle Lecture, Walaa Bakry for helping to write this blog. If you’re interested in this course, then head to MSc Project Management to find out more.


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