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Attitudes of Europeans towards tourism

Posted on: 6 March 2012
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Flash Eurobarometers are ad hoc thematical telephone interviews conducted at the request of any service of the European Commission. Flash surveys enable the Commission to obtain results relatively quickly and to focus on specific target groups, as and when required. Reproduction is authorized, except for commercial purposes, provided the source is acknowledged. The objectives of the latest survey on attitudes of Europeans towards tourism were to study: respondents’ motivation for going on holiday in 2011, the types of research and modes of organisation that people use before taking a holiday, attitudes towards tourism ( e.g. preferred holiday destinations, and the types of holiday that respondents favour), respondents’ travel profiles in 2011, the reasons why respondents did not go on holiday in 2011, including the potential impact of the current economic crisis and respondents’ holiday plans for 2012. Factsheets for individual European countries are also available.

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