Making the case for international meetings
Posted on: 27 November 2014
By: mackene
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Tasked with cutting costs and proving the value of every event, the author of this blog argues that planners more than ever must outline the unique advantages of overseas meetings.
Tourism Review Magazine: December 2014
Posted on: 25 November 2014
By: mackene
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The latest issue of Tourism Review Magazine contains articles on heritage in Eastern Europe, MICE industry, spas and wellness; global aviation awards, and Sicily.
Hosting mega events: Londoners’ support of the 2012 Olympics
Posted on: 20 November 2014
By: mackene
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Mega-event successes depend considerably on the host community’s support, even if their planning and development allows little input from local residents. This article in the Journal of Hospitality and Tourism Management (Vol.21 December 2014) examines the use of a structural model to access key factors of residents’ perceptions for the 2012 London Olympics. The findings reveal that community support is influenced by perceptions of positive and negative impacts, and of community participation. They also indicate the importance of the Olympics’ perceived positive and negative impacts, whilst the willingness of support is directly and indirectly connected with the community’s participation in decision making.
Social media for events
Posted on: 19 November 2014
By: mackene
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The complete and free resource to successfully implement Social Media at Events. 130 pages of research, tools, tips and resources to start using social media at your event.
EIBTM 2014 Trends
Posted on: 19 November 2014
By: mackene
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The EIBTM 2014 Trends Watch Report is an in-depth analysis on the global economic situation and the meetings and events industry’s response to that. It also considers hat lies ahead for the industry in 2015.
The Great Halls of China? Meeting planners’ perceptions of Beijing as an international convention destination
Posted on: 13 November 2014
By: mackene
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This research, published in the Journal of Convention & Event Tourism (Vol.15 Issue 4, 2014), focused on meeting planners’ perceptions about selecting Beijing as an international convention destination. Twenty-three convention destination site selection criteria organized into five categories were identified. It was found that, with respect to Beijing, the importance of site selection criteria has changed since the late 1990s, with meeting planners now attaching more weight to the quality of convention services, quality of convention planning assistance, and city image. The meeting planners who had previously held international conventions in Beijing attached greater importance to research and development cooperation opportunities and choice of accommodations than those who had not. They rated Beijing’s performance lower on the convenience of the application process (required by Chinese governments) and government support. It was concluded that Beijing needs to improve most on the quality of convention services and convention planning assistance, and by relaxing government policies related to the holding of international conventions.
Are universities doing enough to encourage entrepreneurial event managers?
Posted on: 11 November 2014
By: mackene
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Across the world record numbers of people are engaged in entrepreneurial activity or intending to start a business within the next 3 years. This blog questions whether universities and event management degree courses doing enough to instil and develop entrepreneurial spirit within students. Do graduates really see starting their own business as a viable option?
Events are Great Britain
Posted on: 28 October 2014
By: mackene
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A report on the size and value of Britain’s events industry, its characteristics, trends, opportunities and key issues.
Complete 9 step guide to successfully launching a new event
Posted on: 17 October 2014
By: mackene
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From finding that great idea to sense checking it, creating a budget to building media buzz, this guide aims to run you through the key steps you should follow to successfully launch a new event.
Influence of the meetings industry on the economy of Krakow
Posted on: 6 October 2014
By: mackene
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The aim of this project is to define the impact of the meetings industry on the economy of Krakow.