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Neither sermons nor silence: the case for national communications on energy use
Posted on: 22 May 2012
By: mackene
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Filed under: News
The Green Alliance has published a report which argues that the uptake of Government policies such as Green Deal will be limited if the government’s current plan to rely on multiple, dispersed communications for energy schemes are unlikely to secure the take up and interest needed, putting the policies at risk of failure. The report argues that overcoming this requires communications to build a strong brand which will enable trusted messengers to communicate and have the power to change social norms.
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