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The Project Support Centre is located in the School of Architecture and the Built Environment at the University of Westminster.

Visit the School of Architecture and the Built Environment

Tourism marketing return on investment: The impact of displacement

Posted on: 11 October 2012
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The Department for Culture, Media and Sport (DCMS) commissioned TNS and Optimal Economics to deliver a research report that develops an analytical framework for considering displacement, and applies it to the problem of measuring the return on investment to tourism marketing campaigns. The research finds that existing evaluation methods robustly support DCMS investment in tourism marketing, and that campaigns are likely to generate a significant amount of additional non-displaced consumer spending in tourism markets.

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