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Posted on: 27 March 2013
By: mackene
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Filed under: News
This EU-funded project came about as the towns of Rhyl, Holyhead, Athy, and Dún Laoghaire in Wales and Ireland have undergone physical/capital scheme regeneration works, but all have difficulties with the way in which they are perceived by four different communities: residents; businesses; the tourism and hospitality sector; and external opinion formers. This affects community regeneration adversely. The project therefore seeks to address these negative perceptions and improve the reputation of the towns by adopting a place branding methodology based on a process of community engagement. Focusing on engaging communities with the changing face of their towns, BRAND set to produce a toolkit whereby dependent on each town’s strengths, they could promote how the town was changing and what it had to offer to visitors effectively. Now BRAND is looking to help more regions across the UK and Ireland change the image of their towns and challenge negative perceptions to put their area on the map for the right reasons.
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