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Understanding the 21st century traveller
Posted on: 21 November 2013
By: mackene
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Filed under: News
The travel industry is riding a wave of change. An unpredictable economy and fast-paced technological advancements have caused 21st century travellers to shift their behaviour dramatically. This white paper discusses five major trends that will help companies prepare for future challenges and create effective growth strategies: changing travel habits; new business models; seniors and generation Y; affluent travelers; and China outbound travel.
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