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Creating “moments of trust”: the key to building successful brand relationships in the Kinship Economy
Posted on: 28 January 2014
By: mackene
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Filed under: News
The 2014 Trends Report, from the Intercontinental Hotels Group suggests that to win guest loyalty in the future, hotels need to deliver a global, local and personalised experience. The research also shows that personalised brand experiences which resonate with the local culture are particularly important for the fast-growing number of international travellers from emerging markets. This primary research is based on a study of 7,000 international travellers worldwide and uncovers critical success criteria for global brands delivering localised and personalised guest experiences, enabled by technology.
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