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European Capitals of Culture: Success strategies and long-term effects
Posted on: 3 January 2014
By: mackene
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Filed under: News
A new study carried out for the European Parliament assesses the long-term effects of hosting the European Capital of Culture (ECoC) Programme. Since 1985 the European Capital of Culture (ECoC) title has been awarded to nearly 60 cities in 30 countries. Over time, the programme has become an important tool for city positioning and a catalyst for economic and cultural regeneration. There are often immediate cultural, social and economic returns and, although harder to evidence, the ECoC’s potential for securing long-term benefits, such as changing the image of a city or developing tourism, has grown. The study highlights common approaches and success strategies adopted by cities. It also documents the strongest claims that the ECoC has had long-term effects and analyses recurrent challenges for the programme to reach its full potential. This report contains a very long bibliography.
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