Seminar on developing effective tourism clusters. Baku, 3 April 2014

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Posted on: 15 May 2014
By: mackene
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Filed under: Events presentations

Although the tourism sector is highly competitive, joint efforts are increasingly becoming the norm rather than the exception. Tourism practitioners from the public and private sectors, academia and civil society are recognizing that through clustering, they can build a critical mass allowing them take advantage of operational synergies, generate economies of scale, increase productivity and innovation, and ultimately become more competitive. Moreover, with tourism products being comprised of and amalgam of activities across various industry sectors such as retail, accommodation, cafes and restaurants, cultural & recreational services, effective clustering allows destinations to provide a seamless and high quality visitor experience. Nevertheless, the tourism sector faces challenges in the development of effective tourism clusters, especially the fragmented nature of the sector and the preponderance of small- and medium-sized enterprises, as well as a lack of awareness of clustering opportunities. Participants in the seminar of Developing Effective Tourism Clusters were presented with practical, evidence-based experience of cluster development, and have the opportunity to engage in debate about the key factors which ensure the successful creation and management of tourism clusters. Presentations and background information is available online.

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